Lunatus Marketing & Consultancy FZCO, a leading provider of turn key representation for international healthcare companies, has launched in early April the "Lunatus Continuous Medical Education Program and Scientific Lecture," the public-service campaign organising a series of lectures in line with Lunatus' commitment to help increase awareness about common health problems in the UAE.
First topic addressed is Obesity and the opening of a three-lecture series under the theme "Diet – what works and what does not?" will serve as the opening activity of the awareness drive, as unhealthy diet has been recognised as one of the major reasons why up to 33.7 per cent of the adult population in the UAE has been diagnosed as obese.
Held under the patronage of the UAE Ministry of Health and in collaboration Emirates Hospital, the lecture series will be held on April 4 at the Mina Al Salam Dubai, April 5 at the Millennium Hotel Sharjah and April 6 at the Sheraton Hotel Abu Dhabi. Dr. Max Sawaf, Director of Emirates Hospital & Cosmesurge and a renowned speaker, author and media personality, will serve as the keynote speaker of the lecture series.
Dr. Lina Al Kouatly, Managing Director, Lunatus Middle East, said: "The UAE is witnessing an increasing incidence of non-communicable diseases, which can be attributed to poor health and lifestyle habits. In this regard, we have organised the 'Lunatus Continuous Medical Education Program and Scientific Lecture on Obesity' in line with our commitment to raise awareness about the growing health threats in our society and to support the Ministry of Health in directly addressing common health problems in the UAE."
Dr. Max Sawaf said: "I believe that it is crucially important for both the government and private institutions to conduct joint campaigns in addressing the problem of obesity. Studies have shown that more than 33 per cent of adults in the UAE are obese; this is very alarming considering that people who are overweight have a higher risk of heart disease, type II diabetes and even some forms of cancer. We should act fast as we cannot afford to have so many potential victims of such life-threatening diseases. Through these lectures, we hope to expose myths and highlight the right approach towards maintaining a healthy diet and controlling the spread of obesity in society."
Dr. Amin Al Amiri, CEO for Medical Practice and Licensee, UAE Ministry of Health, said: "The Proactive effort of Lunatus to initiate an awareness campaign about the growing health threats is in line with the efforts of the Ministry of Health to improve the general level of pharmacist’s education and public awareness to promote a healthy lifestyle in the society. One of those major health issues is Obesity in the UAE. Various diseases are linked with obesity and physical inactivity. This program shall hopefully raise awareness and have an impact on the management & control of Obesity"
The lectures to be conducted by Dr. Sawaf, which target accredited pharmacists in the UAE, will review various studies that compare the results of the different kinds of diets, and offer recommendations for the most effective dietary regimen. Lunatus noted that results from large, multi-centre, randomised studies point to the fact that obesity is a complex, progressive, dangerous and multi-factorial disease and needs various recommendations for effective life coaching in this part of the world.
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Lunatus, which is a Jebel Ali Free Zone Co. founded in 2003, has a proven track record in introducing, building and developing successful businesses, mostly in the fields of pharmaceuticals, OTC, consumer health business, beauty and skin care. Passionately committed to be a leader in introducing novel and unique products to improve the lifestyle of consumers, Lunatus has been responsible for the entry and development of many companies and brands in key Middle East markets.
