acision provides mtc vodafone kuwait with increased messaging capacity
Acision today announces that MTC Vodafone Kuwait has upgraded its existing Acision Short Message Service Centre (SMSC) to Acision’s IP-based Next Generation SMSC. This evolution will provide MTC Vodafone Kuwait with expanded messaging capacity and enable it to continue delivering the highest-quality messaging service to its subscribers.
Acision has been a key SMSC provider to MTC Vodafone Kuwait since 1998 and this latest extension will provide the operator with a state-of-the-art messaging platform to meet the growing demand for SMS messaging among mobile phone users in Kuwait. It is critical for the platform to be highly scalable, reliable and robust in order to adapt as MTC Vodafone Kuwait’s messaging requirements continue to evolve in future. Acision has a long-standing relationship with MTC Group, with its messaging platforms already implemented in Iraq, Bahrain and Lebanon.
The Kuwaiti mobile market is one of the most advanced in the Middle Eastern region and Portio Research predicts SMS traffic growth in the Middle East & Africa to be over 120 per cent by 2012*. MTC Group is rapidly expanding in the Middle East and Africa, with about 30 million subscribers across the regions, and will continue to leverage the potential of mobile messaging to grow its subscriber base. MTC Group’s strategy focuses on combining value creation and internal growth from existing operations with aggressive expansion into new geographies and therefore the company required a trusted and proven technology partner.
Ms. Nadia Al-Saif, Value Added Service Manager at MTC Vodafone Kuwait, commented: “We have seen the demand for messaging in Kuwait explode over the past year and wanted to ensure that we were prepared for future growth and able to continue providing our loyal customers with the best quality experience available. We have ambitious plans for growth and Acision was the logical choice to support us in achieving this as it has a strong messaging heritage and proven messaging expertise.”
Nabil Y. Khalil, Managing Director of Acision in the Middle East and North Africa added: “Kuwait is experiencing an exciting period of mobile messaging growth, and ensuring the continued delivery of high-quality services is crucial to encourage and retain uptake across the region. MTC recognised that its mobile infrastructure needed to be able to accommodate a rapidly increasing subscriber base in order to stay ahead of the competition. We already enjoy a successful partnership with MTC and are committed to helping them to continue to reap the benefits of messaging. Half of all text and multimedia messages sent globally are processed by our systems which means that we have the experience and support capability to meet MTC’s requirements both today and in the future.”
