adidas launches Fitness Academy

Published November 25th, 2009 - 01:31 GMT

adidas, in collaboration with Fitness First, is redefining group exercise classes throughout the country. For the first time in the Middle East, adidas’ global fitness ambassadors – Rainbeau Mars, Marta Formoso and Violet Zaki – will be bringing the latest trends in group exercise to Fitness First gyms throughout the UAE. The exclusive Fitness Academy, with signature adidas Dance, Yoga and Combat classes will be open to Fitness First members in January 2010.


Each of the adidas brand ambassadors are renowned experts in their own fields. Dancing since she was 6 years old, Marta Formoso’s dance fitness programs are innovative and creative, with a considerable following who feed off of her amazing energy, charisma and Spanish flavour.


Violet Zaki, an Australian-born fitness expert, is one of the most dynamic fitness instructors in the world today. As a Certified Fitness Instructor, International Fitness Presenter, Master Trainer and Black Belt in Seido Karate, Violet has received international acclaim as a competitive contact fighter and an expert in fitness training.


Rainbeau Mars is no stranger to the Middle East, having visited Dubai last year and meeting with yoga enthusiasts from across the country. She has been practicing yoga for more than 15 years, has many celebrity clients, including actors David Duchovny, Ben Stiller and Owen Wilson as well as her own range of sustainable adidas yoga apparel and footwear.


Rainbeau’s signature program ra’yoKa is accessible to students of all skill levels as it combines a unique blend of yoga, martial arts movement and core conditioning. This innovative and therapeutic practice combines breath-centred yoga flow with dynamic movements, while increasing flexibility.


Training Fitness First instructors from all over the country, the three international adidas Fitness Ambassadors will officially launch the adidas Fitness Academy, a series of signature classes designed to offer fitness enthusiasts exclusive workout programs. Each of the programs are  devised and choreographed by the adidas Fitness Ambassadors. 


Fitness First members can also sign up for a series of exclusive classes with each of the adidas Fitness Ambassadors between December 4th and 5th. There are also limited places available for the public, who can sign up at either Fitness First BurJuman Centre or the adidas Performance store in Dubai Festival City. Registration begins on November 23rd and closes on November 30th – so head down to BurJuman Centre or Dubai Festival City for a chance to train with these global adidas fitness experts!

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