Adventure Digital highlights new digital signage solutions at MENA Rail 2009

Published May 14th, 2009 - 10:15 GMT

Adventure Digital highlights new digital signage solutions at MENA Rail 2009

 Adventure Digital, the Dubai-based company that has partnered with LCD technology provider Sharp to deliver state of the art digital signage solutions, highlighted the latest advancements in signage in rail networks, at MENA Rail 2009, the four-day conference which concluded in Dubai today.

Speaking on new trends in digital signage at the conference Girish Mehta, Managing Director, Adventure Digital, said, “The Middle East is set to become the most vibrant rail market in the world. The flurry of activity around rail projects in the MENA region is boosting the fortunes of related industries, including the digital signage segment, which is projected to grow by over 500%, in the next five years.”

“After Dubai Metro, there have been announcements of the inter-GCC rail network. More recently, Abu Dhabi announced its plans for metro and high-speed rail link to Dubai. Most GCC countries, including Saudi Arabia and Bahrain, have either finalized plans for massive rail projects, or are in the process of doing so,” said Mehta.

“As signage forms one of the critical components of an efficient rail system, it is very important for rail managements to choose the right technology and service provider for digital signage. Adventure Digital will unveil some of the most advance digital signage solutions for rail networks at Rail MENA 2009,” Mehta added.
The participants were invited to a tour of the Nakheel’s Monorail on Palm Jumeirah where Adventure Digital has installed Sharp digital signage LCD panels at all the stations.
Adventure Digital offers specialized software and high definition LCD Information Display Panels (IDP) that allow messages to be delivered with high clarity and cost-effectiveness, through a single control unit.

“Projects worth of billions of dollars have been unveiled over the past few months. As more projects are commissioned, the growth could be much bigger,” said Mehta.

MENA Rail 2009 featured renowned and prominent speakers including Dr. Habib Zein-Alabideen, First Deputy Minister from Saudi Arabia, Mr. Nayef Al Kalali, Undersecretary, Ministry of Works, Bahrain, Dr. Rumaih M. Al Rumaih, Deputy CEO, Operations, Saudi Railway Company, Adnan Al Hammadi, Director of Rail Projects, RTA Rail Agency and Ian Brown, Managing Director, London Rail.


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