Air Miles Members instantly redeem record 2.73 Million Miles during GITEX Shopper
Air Miles, the world’s leading multi participant loyalty programme offered the ultimate in rewarding shopping at the recently concluded GITEX Shopper by seeing a record of 2.73 Million Miles being redeemed by valued customers shopping at Emax.
The instant redemption scheme installed at GITEX Shopper allowed Air Miles Cardholders to instantly redeem accrued Air Miles towards any purchase made at the Emax store.
“GITEX is all about fantastic promotions and amazing deals for over-enthusiastic crowds. As the world’s leading loyalty programme that provides excellent rewards for everyday shopping, we have successfully complemented Emax’s branding activity and ensured that customers enjoy a highly rewarding experience shopping at Gitex,” said Asif Osman, Head of Commercial, Rewards and Incentives.
“The fact that over 2.73 Million Miles were redeemed in just 6 days re-confirms that we provide unparalled shopping benefits to our esteemed members,” added Asif Osman.
Air Miles Members who chose to shop at Emax were rewarded instantly for their loyalty by using their Air Miles to count towards their purchase – allowing smart shoppers the ability to gain even more value from the Air Miles programme.
“Over the last two years of our partnership, we have seen the Air Miles – Emax relationship grow from strength to strength, as has our overall sales,” said, Rangarajan Narayanan, Marketing Manager, Emax.
“The Air Miles instant redemption scheme was well received by our customers who could instantly get money off their total bill by using their Air Miles Card throughout GITEX. Air Miles’ association and involvement was indeed very instrumental in making Emax synonymous with GITEX,” added Narayanan.
GITEX Shopper & Consumer Electronics Expo 2008, the Gulf’s leading retail consumer electronics platform, set an atmosphere of unprecedented energy and excitement with an extended range of stunning offers and competitions.
The region’s dominant consumer technology platform was held from 18-24 October at Airport Expo Dubai. The show featured entertaining promotions across its broad offering of electronic products.
