Al Aan's breast cancer awareness campaign was awarded the first prize by the pharmaceuticals giant Roche. Organized under the banner of "Early Detection Saves Life," the competition covered eight broadcast brands and publications. Al Aan's Bayti program and its presenter Lara Ibrahim ranked first in terms of contributing to cancer awareness. In the second place, LBC's Agenda program was also recognized as having made a significant contribution.
The other media organizations participating in the contest were, New TV, Heya TV, France FM, Sporteve Magazine, Noun and Al-Ousbou Al-Arabi.
Roche Marketing Manager for Lebanon and Jordan, Ammar Lufti, says the aim of the competition was both to encourage and reward quality coverage that enhances public understanding of cancer. Roche emphasizes that early detection saves lives and hence increased awareness through media campaigns is critical.
Bayti's presenter Lara Ibrahim expressed her gratitude for the award by saying "Our program team always focuses on matters that are dear and important to us, the Arab women. Many viewers reached out to their doctors perhaps for the first time in their lives to get a breast cancer check and they have thanked us for that. When our efforts are also recognized by a global name like Roche, we are both honored and encouraged."
With Amalia Moumneh as the executive producer, Bayti covers women's issues based on Al Aan's unique "human story" concept and airs everyday at 11:15 am KSA.
