Al Bustan Centre & Residence underscores need to participate in the DTCM Road Shows in Far East

Published October 25th, 2009 - 07:51 GMT

Al Bustan Centre & Residence, the deluxe hotel apartments which offer world-class services and facilities in the heart of Dubai, in collaboration with Dubai Tourism and Commerce Marketing (DTCM) is tapping growth opportunities in the Far East by participating in the ‘Discover Dubai’ Road Shows starting from October 26 – 30.
DTCM has organised these road shows in the Far East to promote Dubai as a leading business and leisure destination. The Dubai Road Show will kick off in Singapore on October 26 followed by Malaysia on October 28     and conclude with a Road Show in Hong Kong on October 30.
Moussa El Hayek, Chief Operating Officer of Al Bustan Centre & Residence, said: “Our aim to participate in these Road Shows is to promulgate our property’s special offerings to Far Eastern tourists and business travelers. During these road shows we target to attract trade and travel professionals including tour operators, industry professionals, corporate representatives, and travel agents. We also hope to sign new contracts with potential customers who will be regularly informed about our latest offerings.”
Representatives of the travel industry are expected to attend these shows which will feature presentations and exhibitions by travel industry players. Thus the main objective of DTCM’s participation in these shows is networking and developing a closer rapport with hoteliers and tour operators of Dubai with their counterparts in Far East who will present the products and up-market services of this vibrant and cosmopolitan destination to the global audience. DTCM is also offering a grand prize at the end of the shows wherein a lucky customer will win a 2 roundtrip air tickets to Dubai with accommodation for 3 days and 4 nights.

Al Bustan Centre & Residence has taken an initiative to promote Dubai by participating in various global hospitality industry events to match the travel needs of their clients.

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