Al Islami Foods, the top real halal food producer in the Middle East, has been voted as super brand of the year 2010 by the Superbrands Council of UAE. Al Islami is the only food company to receive this honor for the second time, thus proving to be one of UAE's strongest home-grown brands.
Al Islami was one of 50 brands selected by Superbrands Council to join its elite category. It is a huge achievement for the halal producer, especially since there are some 3,000 top brands in the UAE all competing for commercial precedence.
The Superbrands Council consists of eminent figures in the world of branding and every Council member has a deep appreciation of what constitutes a great brand. The council's decision was based on the results of an online voting by 2,500 marketing professionals.
The Superbrands awards are known to be a major celebration to pay homage to the country's strongest brands, and are respected as the benchmarks in advertising and branding industry.
Mr. Saleh Abdullah Lootah, the managing director of Al Islami Foods commented:
“The recognition is a testament of Al Islami as region’s strongest food brand. The vision, business philosophy and strategic branding enormously contributed to this resounding success.”
Commenting on the success, Mr. Alex Andarakis, chief executive officer of Al Islami Foods, said: We are delighted that all the efforts that we have put into positioning the brand as reliable and trustworthy have been recognized”. “We will continue the high level of performance to enable us for the next year’s nomination.” Alex affirmed.
Mike English, Director of Superbrands Middle East & North Africa, said: "Al Islami is UAE’s brand we can relish and boast on. The high margin of voting for Al Islami was a clear-cut indication of Al Islami brand’s respect in region’s elite advertising and branding community."
With this honor, the Al Islami brand has made a comfortable spot for itself amongst a circle of a privileged group of organizations that represent best practices. Superbrands is acclaimed worldwide as being the independent arbiter of branding excellence and are committed to paying tribute to exceptional brands and promoting the discipline of branding.
