Active PR the strategic public relations and marketing communications consultancy based at Dubai Media City is pleased to announce that Al Sondos Suites by Le Meridien Hotel has joined the Agency’s list of clientele, a strong addition which will further strengthen Active PR’s diverse portfolio.
Located in the heart of Dubai’s business district, across from the City Center Shopping Mall, Al Sondos Suites by Le Meridien’s unique position as a boutique hotel catering to business clients from the GCC acts as an effective barometer of travel and tourism in the city. In tandem with the Agency’s proven and effective approach to public relations, the Al Sondos Suites by Le Meridien is in a good position to make its mark as the ideal choice for business travellers seeking comfort, convenience and style in Dubai.
“We are very pleased to have won the Al Sondos Suites by Le Meridien account as we were able get to know the group during the handling of the 2004 Arabian Travel Market,” says Louay Al Samarrai, Managing Director of Active PR. “It was great that Al Sondos Suites by Le Meridien was one of several Le Meridien hotels to approach the Agency and the first one to ask us to pitch for the business,” says Al Samarrai.
At the same time, the addition of Al Sondos Suites by Le Meridien to the Active roster represents a solid base of travel and tourism business which the Agency has developed and includes existing clients such as myTravelChannel.com, SITA SC and SITA INC.
Osama Mariam, Director of Sales and Marketing for Al Sondos Suites by Le Meridien was especially keen to work with Active PR. “I was looking forward to an Agency that would bring structure as well as fresh and workable ideas to the account,” he says.
“The company’s professional and consistent approach to public relations works well with the unique qualities of our hotel.”
Active PR has grown significantly in the past two years with nine full time clients, including major companies such as Xerox International, Maxtor Corporation and SITA INC and SITA SC. At the same time, the Agency continues to diversify with companies such as Enterprise IG global branding consultancy and myTravelChannel.com, the Middle East’s leading travel website as part of its portfolio.
About Al Sondos Suites by Le Méridien
Al Sondos Suites by Le Méridien is an ideally located boutique hotel in the heart of Dubai’s business district which caters to the specific needs of Gulf and business travelers. With state of the art communication and business facilities, a supportive staff, spa and complete gym, the Al Sondos Suites by Le Meridien is the ideal choice for discerning visitors to Dubai. Every suite is fully equipped, individually decorated, and well appointed to cater to the needs of all guests whether arriving in Dubai for business or pleasure. As the first all-suites Le Méridien hotel in the world, Al Sondos Suites caters to those looking for luxury, functionality and an unparalleled level of service.
About Active PR
Active PR and Marketing Communications Consultancy, was founded in 2002 and is located in Dubai Media City. Its mandate is to provide regional strategic public relations and marketing communications consultancy to Clients looking for relevant and realistic communications programmes in the Middle East. Active PR’s process combines extensive regional market knowledge and process driven approaches that deliver proactive public relations. Active PR’s Clients include Xerox, myTravelChannel.com, SITA SC, SITA INC and Maxtor.
