Info2Cell.com, the leading mobile application service provider in the Middle East, has recently announced that demand for the company’s personalised information services has soared to almost 4 million daily SMS’s, as more than 350,000 people subscribers to the Info2cell service throughout the region. Alwan services helps Info2cell.com to reach 4 million SMS’s daily, the move comes as increased mobile and internet subscriptions facilitate the demand for value added services such as Alwan directed at improving business and personal life.
According to a recent Madar research the mobile penetration have grown from an 87.2% to 131% during the last three years, this increase indicates people increased reliance on mobile services. The Alwan Service offers consumers a choice of affordable downloads from a full catalogue of personalised information packages and multimedia content to their mobile phones via SMS. Meaning ‘colours’ in Arabic, Alwan subscribers can receive updates from more than 250 channels including breaking news, international news, weather, sports, a ladies channel, Time-Out, jokes, horoscopes and business headlines.
According to a 2006 Madar report, mobile phone subscriptions throughout the Middle East grew by 70 per cent over twelve months to reach 87 million subscribers, while internet subscriptions over the same period increased by more than 55 per cent to total 26 million internet users. This rapid increase in ICT penetration has enhanced the scope and popularity of innovative telecommunications services available throughout the region.
“Many more people have access to mobile phones and the internet, making Info2Cell’s cutting edge technology increasingly popular among a generation of techno-savvy professionals who will use the services to stay up to date with the latest news and events. Breaking news is the most highly demanded service as regional instability creates headlines that are relevant and interesting to many people. Services such as Alwan make life easier for millions of people by providing personalised, instant and reliable information and this huge amount of subscribers represents the high levels of public trust in our value added services,” said Bashar Dahabra, Founder and CEO, Info2Cell.com.
“This service is soaring as it’s affordable to buy a download service and customers like the reliability and security of being delivered premium value and time sensitive information to any wireless device,” Dahabra added.
To provide immediate information, Info2Cell has formed strategic partnerships with some of the worlds leading information providers, such as Al Arabiya, BBC, CNN and AME Info, to deliver both English and Arabic content to Alwan subscribers. The company has also partnered with many of the Middle East’s telecommunications companies, leveraging access to more than 28 GSM operators and more than 85 million mobile phone subscribers.
The content provider also offers advanced mobile messaging technology to deliver SMS, MMS, WAP, IVR, video, ring-tones, picture messaging, animations and Java games to mobile devices. The company offers a 24 hour customer support network for new and existing subscribers which can be accessed on 8004480.
“Info2Cell is capitalising on the favourable economic environment by leveraging new telecommunications technologies to provide innovative content services to the rapidly growing customer base within the region. Middle Eastern consumers are recognising the benefits and opportunities of using their mobile phones to stay abreast of the latest developments both nationally and internationally. As we can see nowadays that buying a phone is not buying a necessity, only for usage, but now buying a phone is very personalized on the customer’s need, image, taste therefore the services should come to enhance, ” Concluded Dahabra.
Founded in 1998, Info2cell is the region’s first wireless information provider, using its headquarters in Dubai to spearhead the company’s development into the leading wireless application services provider for the Middle East. In 2003, Info2Cell.com became 100 per cent owned by Italy’s Acotel group, which subsequently invested in new top-of-the-line adaptable wireless platforms to further promote development of the company.
Mr. Dahabra was the chief architect and founder for the concept of a regional wireless portal service in the Middle East. Mr. Dahabra having observed and studied the convergence of the Internet and wireless technologies in the mid 90’s developed the info2cell concept in late 1998.
As the CEO, Mr. Dahabra was in charge of the overall Business Development, Systems Development and Financial strategies, dealing with the day to day operations of Info2cell. Mr. Dahabra sold Info2cell early in 2003 to Acotel having interconnected his company with 7 regional operators such as MTC-Kuwait, Fastlink-Jordan, MobiNil-Egypt, Batelco-Bahrain, Etisalat-UAE, Qtel-Qatar, Jawwal-Palestine and having over 250,000 registered mobile subscribers
Mr. Dahabra has 21 years of Systems Engineering, Management and Entrepreneurial experience, having worked for IBM for 10 years in Kuwait, Bahrain, Iraq, and Jordan. Mr. Dahabra also worked as Director for Systems Development with FLAG for two years in NY, USA. Mr. Dahabra was the founder of a number of successful startups in Jordan, Bahrain and the region including Unitech - Jordan, Unisat - Jordan, First Telecommunication Group – Jordan, Magnet- Jordan and Gulf Soft - Bahrain.
Mr. Dahabra maybe contacted by email at dahabra@info2cell.com or phone +971 4 3912800 or fax +971 4 3912822
