Announcement of Upcoming Corporate Social Responsibility Forum Program, Session Chairs and Supporting Partners

Published February 12th, 2007 - 07:21 GMT

During a media roundtable held at the Greater Amman Municipality (GAM) Headquarters on Sunday, GAM and Trans-Arabian Creative Communications Services (TRACCS) announced the Forum program, session chairs and supporting partners of the upcoming high-profile Corporate Social Responsibility (CSR) Forum.

Under the patronage of Her Majesty Queen Rania Al Abdullah, the Forum will take place from 28 February to 1 March 2007 at the Al-Hussein Cultural Center in Ras Al Ain, under the theme, Duty or a Way of Life. The Forum aims to encourage new dialogue and debate towards positive, progressive thinking in order to generate and perpetuate healthier communities “in mind, body, soul and economies.”

At the roundtable, H.E. Mr. Omar Maani, Mayor of Amman, and Mr. Mohamed Al-Ayed, CEO of the TRACCS Network, announced that the two-day Forum, will engage a select group of over 30 business leaders, civil society, government representatives, members of the media, entrepreneurs, and over 150 participants in conversations tackling old and new challenges.

The Forum supporting partners, Nuqul Group, LG Electronics, and Savola Group, stated their support as proponents of CSR and believers in the necessity of giving back to the community. The supporting partners were represented at the roundtable by Mr. Salim Karadsheh, Nuqul Group’s Chief Executive Officer, Mr. Osama Khalili, CEO and Chairman of the Board at the Middle East Complex, LGE’s agent in Jordan, Mr. Kevin Cha, GM of LGE Jordan, and Ms. Faten Al Yafi, Head of Corporate Social Responsibility and Communication at The Savola Group.

The Mayor of Amman, H.E. Omar Maani, stated that he was proud to be hosting this Forum, and that plans for more such events that foster public-private partnership are underway. He also went on to thank TRACCS for their participation in the formation of the discussion.

For his part, CEO of TRACCS Network, Mr. Mohamed Al-Ayed, affirmed the importance of CSR and the necessity of raising awareness of it. He also thanked GAM for the role they played and continue to play in this important initiative.

This initiative marks an important advance towards His Majesty King Abdullah’s vision of fostering a healthy public-private partnership in the Kingdom, lending itself to social change and forward movement in Jordan. With this initiative, GAM and TRACCS aim to create a safe and open environment for important questions to be asked towards critical social issues, and the new types of partnerships required to inspire and lead for change.

The Forum is indicative of the direction in which Jordan is moving vis-à-vis business and the roles business in Jordan and around the world play in our daily lives.  A number of high-profile individuals will be chairing the individual discussions, including HRH Princess Dina Mired, HE Dr. Sima Bahous, and HE Dr. Mohammad Halaiqah.

The initiative indicates the corporate realization that with globalization, particularly through international business, comes increased responsibility, and illustrates a response to the fact that rising societal expectations is necessary, even while remaining responsible and competitive in a global economy. The dialogue is important not only in regards to business itself in Jordan, but also in playing a unique and important role in the growth of culture and the arts, media, society, health, education, and public-private partnerships. In that regard, the program of the Forum includes discussions revolving around these issues.

On 1 March, GAM will close the forum with a pitch session, inviting relevant initiatives, programs, and projects to be presented to a panel of stakeholders. The 15 minute pitches include presentations and a moderated Q&A session with the objective of gauging interest from corporate institutions and supporting entities towards engaging in sustainable, effective change opportunities within our society.

Last month, TRACCS CEO Mr. Mohamed Al-Ayed held a media seminar in order to emphasize on the role the media plays pertaining to awareness of CSR terminology, background, rationale behind having such a forum, and necessity of media partnership.


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