APC by Schneider Electric, a global leader in integrated critical power and cooling services, recently announced the appointment of Jeff de Sousa as country general manager in the Kingdom of Saudi Arabia. The appointment comes in the wake of the merger and re-structuring in the APC by Schneider stable, where De Sousa has a long history in the enterprise sales arena and in the datacenter industry especially. Prior to his appointment in KSA, De Sousa was heading enterprise sales of APC in France.
De Sousa is supported by a team familiar with the Saudi market assisting him with his enterprise and business development in the kingdom. Expansion plans include having more APC professionals based in Saudi to support this high volume growth market.
“We are delighted to have such a dedicated and experienced colleague heading up our most important market in the region. APC’s critical power and cooling expertise in Saudi Arabia will see an area of positive growth. Saudi Arabia is a very important market for us and we intend to position APC strongly in the channel and customer arena,” commented Christian Bertrand, Regional Director, Business Development & Support, APC – ME & Turkey
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About APC
APC by Schneider Electric, a global leader in critical power and cooling services, provides industry leading product, software and systems for home, office, data center and factory floor applications. Backed by the strength, experience, and wide network of Schneider Electric’s Critical Power & Cooling Services, APC delivers well planned, flawlessly installed and maintained solutions throughout their lifecycle. Through its unparalleled commitment to innovation, APC delivers pioneering, energy efficient solutions for critical technology and industrial applications. In 2007, Schneider Electric acquired APC and combined it with MGE UPS Systems to form Schneider Electric’s Critical Power & Cooling Services Business Unit, which recorded 2007 revenue of $3.5 billion (€2.4 billion) and employed 12,000 people worldwide. APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC's InfraStruXure® architecture the industry’s most comprehensive integrated power, cooling, and management solution. Schneider Electric, with 120,000 employees and operations in 102 countries, had 2007 annual sales of $25 billion (€17.3 billion). For more information on APC, please visit www.apc.com. All trademarks are the property of their owners.
