Arab Beverage Conference pushes for higher industry standards, more anti-fraud measures

Published December 1st, 2010 - 10:41 GMT

Several Saudi Arabian companies within the regional beverage industry have gained the "Qatra Award 2010" for the quality of their products. The Al Rabie Saudi food Company won the award for its best product (Fortified orange with Calcium), and Al Marai Company for its dairy products and Sama from the UAE for its water production during the Conference - which was held recently in Beirut, Lebanon. The event emphasized the need for more coordination among the Arab World's beverage businesses, and particularly focused on the enhancement of industry standards and the adoption of more anti-fraud initiatives.

Sponsored by the Minister of State and President of the General Union of Chambers of Commerce, Industry and Agriculture for Arab Countries Adnan Kassar, the conference also discussed the role of the beverage sector in Arab food security and the need to pursue more active beverage trade within the region. Monther Al Harthi, President of the Arab Beverage Association and CEO of Al Rabie Saudi Foods Co. Ltd., noted that science and technology have been key contributors to industry growth and that more developments have to be undertaken to address health and environmental impacts.

"Over the past two decades the beverage segment has made significant inroads within the Arab food industry. The adoption of best practices and world-class technologies has enabled the sector to meet consumer demand while ensuring products safety and quality. The next step is for our sector to adopt a more united, collaborative approach as we address the challenges of our industry and plan for sustained growth," said Al Harthi.

Al Rabie Saudi Foods Co. Ltd. is a pioneering producer of dairy products and juices in the Kingdom of Saudi Arabia and the largest juice manufacturer in the Middle East. Its core businesses include juices, nectars and dairy products. Al Rabie actively coordinates with the region's government and private sectors to ensure the safe and efficient production and distribution of food and beverage products in keeping with its corporate philosophy of 'Al Rabie Health for All.' 

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