Arc Worldwide’s Dubai affiliate has been named by the Interactive Media Awards (IMA) as one of the top agencies of 2006 based on Arc’s achievement of the highest standards of excellence in website design and development and to honor the company for its outstanding achievement in the industry.
“We are quite proud that our efforts have brought forth such great accolades,” said Raja Sowan – Managing Director of Arc. “This award is a reflection of the commitment we have made to our clients to create the most ground breaking interactive communication strategies that fully illustrate our clients’ image and products. Being a part of the Leo Burnett Group of Companies in the MENA region, we get the opportunity to fully integrate our communication strategies and deliver total communication solutions to all our clients in the region.”
In addition to being named one of the top agencies of 2006, Arc’s design of the Sony High Definition website was chosen as the second best website for 2006 by IMA, out of hundreds of entries. “This website is an expression of the ways in which we evolve our interactive communication beyond what is merely expected,” said Sara Anani, Creative Director, Arc Worldwide Dubai. “Our work has been recognized by IMA because we have created a fully interactive solution that not only attracts a mass audience to our work, but also showcases our clients’ own abilities to their fullest.”
Three notable websites created by Arc were recognized by IMA last year.
The three websites recognized by IMA were the Sony High Definition TV website – www.sony-mea.com/hd/, recognized with an IMA 2006 for Best in Class – Computer Hardware and an IMA 2006 for Best in Class – Retail awards, the Herbal Essences website – www.herbalessencesarabia.com, recognized with an IMA 2006 for Outstanding Achievement – Fashion/Style, and finally the GMC Yukon website www.yukoncommandsrespect.com which received an IMA 2006 for Best in Class – Retail.
The culmination of all these awards allowed IMA to designate Arc Worldwide Dubai as one of its top agencies of 2006. In fact of the top ten agencies for 2006, IMA declared Arc Worldwide Dubai to be its number one agency.
About Arc MENA
Arc MENA is a Marketing Services agency specialized in interactive marketing, direct marketing and CRM, Promotional Marketing and BTL, and Retail / Shopper Marketing. Fully owned by the Leo Burnett Group of Companies MENA region, Arc is currently catering to clients such as General Motors, Philip Morris, Proctor & Gamble, Kelloggs, Saudi Telecom Company, ENOC/EPPCO, Showtime and Dubai Properties across the GCC, Levant and North Africa. Arc MENA, formerly iLeo MENA, has its origins in Leo Burnett MENA’s interactive arm, LB Digital, which launched in September 2000, and its customer relationship management division, LB CRM, which opened in 2001.
About Arc Worldwide
Headquartered in Chicago, Arc Worldwide is a Marketing Services Agency delivering Big Campaignable Ideas and solutions through a unique fusion of creativity + accountability to drive measurable results in ways that are innovative. Memorable. Inspired. Our expertise is Promotional, Interactive, Direct and Shopper Marketing. With more than 1,300 employees covering 42 offices in 37 countries, Arc has taken the industry by storm, landing new business wins and global assignments that have led to double-digit growth in both revenues and margins. Website: www.arcww.com.
