Areej Debuts in Kingdom of Saudi Arabia
Areej, the leading perfume and cosmetic retail chain, has recently entered the Kingdom of Saudi Arabia with the opening of two new stores - one at Riyadh Gallery and the other at Dhahran Mall. This brings the total number of Areej stores across the Middle East to 17.
This move comes as part of Areej’s expansion strategy to be present in key locations across the region to increase accessibility and reach for its growing consumer base.
Areej in Riyadh Gallery stretches over 516 square metre of design space and is centrally located at Level 2 of the mall. Equally inviting is the new 580 square metre Areej store at Dhahran Mall.
Commenting on the new store openings, T J Van Rooyen, General Manager, Al Tayer Trends – Beauty said, “We are excited to enter this new market that offers a unique consumer mix and a dynamic retail environment. Saudi Arabia has very positive growth prospects and we are looking forward to tap into this potential.”
Areej is recognized as a key driver of the region’s beauty retail industry and has been a major contributor to this growing sector. The brand’s success stems from Areej’s underlying philosophy of always evolving to meet customer needs, delivering professional beauty advice and regularly providing value-added offers and excellence in service at all levels.
The wide collection of international brands retailed at Areej stores include Dior, Guerlain, Chanel, Lancôme Yves Saint Laurent, , Givenchy, Clarins, Estée Lauder, Clinique, La Prairie, Calvin Klein, Tom Ford, Armani , and many more.
