aswaaq achieves expansion goals for 2009 with the opening of Mirdiff community centre

Published November 24th, 2009 - 01:01 GMT
aswaaq will celebrate the launch of its seventh UAE branch—and fifth community centre—on November 25th 2009, located in the Mirdiff area of Dubai.  As the capstone of the company’s 2009 expansion plan, the centre comes in line with aswaaq’s preparations to honour one year anniversary of operations.
“With the opening of the Mirdiff community centre, we celebrate an incredible first year in our company’s history,” comments Mr. Abdul Baset Al Janahi, CEO of aswaaq.  “While we are blessed with strong government and private partners, we also recognize that none of these projects could have been possible without the support of local residents, and the deep commitment of all aswaaq staff. We are focusing our efforts to support the growth of the Retail sector in the UAE which continues to surge with a compound annual growth rate of over 12% between 2009 and 2013 according to a recent report from RNCOS industry research.”
The new Mirdiff community centre aims to strengthen the local community spirit by providing excellent shopping facilities and offering an array of services for local residents at competitive UAE prices. The centre is located on 22,500 sq foot of land and consists of fifteen retail shops and a 9,100 sq foot supermarket. The supermarket offers the same services and selection as aswaaq’s additional community centres in Nad Al Hamar, Mizhar, Umm Suqeim and Al Warqa’a including home delivery services also shoppers can take advantage of WAFA loyalty points as well as other promotions.  Retail outlets in the Mirdiff centre include: French Bakery, Ningxia Restaurant, Thames Optical, a Du retailer, Emirates Road Laundry, Dunkin Donuts and Basking Robbins, Pizza Ibiza and Jungle Juice.
As part of aswaaq’s commitment to safety and quality control, the company was HACCP certified at its branches in Nad Al Hamar and Al Mizhar earlier this year. The Nad Al Hamar centre was also equipped with the Airocide system in July, a NASA-developed air purifier system which increases air quality and shelf life of produce.

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