Auchan Hypermarket opens at DragonMart

Published October 31st, 2009 - 07:24 GMT

Retailcorp World - Hypercorp today officially opened the world’s 490th Auchan hypermarket, and the region’s first for the joint venture between Retailcorp World, the retail division within Dubai World, and Auchan group, the world’s 13th largest food retailing group. 


The opening event was attended by Dubai World Chairman, Sultan Ahmed bin Sulayem. Christophe Dubrulle, CEO of Auchan Group said:  “We are excited to enter into the Middle East market in partnership with Retailcorp World. This region offers great opportunities and we are looking forward to working with a company who share our values for providing the highest quality of service and positively impacting the daily lives of the people in our communities.


We have proved in the past our know-how in developing our activity in various regions and our capacity to provide the most attractive offer available in terms of price and choice. We are confident in the success of this new opportunity.”


Auchan will set a new benchmark for hypermarkets in the region, offering customers a genuine difference in their shopping experience.  As a full discount hypermarket, Auchan is committed to improving the quality of life for the greatest number of customers. “This is achieved by offering less expensive options on every product, everyday.  Here at DragonMart we plan to make Auchan the hypermarket of choice for our customers – offering better discounts, with a wide selection of products and a welcome that makes a difference.” Jean Marie Teyssedre, CEO, Hypercorp-Auchan.


Created in 1961, the Auchan Group is the world’s 13th largest food retailer, operating in 12 countries with over 1335 stores.  Abdul Wahid Al Ulama, Executive Vice Chairman of Retailcorp World, added: “We are proud to be opening Hypercorp’s first store in the region today.  We have been working closely with the Auchan Group since the Joint Venture was forged last year. As a global leader in food retail, Auchan stores deliver the highest standards of quality and customer satisfaction wherever they are based across the world. We are excited about the future growth of our partnership in this sector.” 

Creating an even more diversified and long-term growth model through the retail property division of Retailcorp World, Hypercorp will further broaden the Group’s business operations.
“The synergies created with Auchan will be a huge advantage in the long term development plans for our shopping mall portfolio. Auchan will be a primary anchor in all of the malls, with the aim to expand the Auchan banner across the GCC, opening 15 hypermarkets and 40 supermarkets within the next 10 years.” Graham Dreverman, CEO Retailcorp World.


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