Average annual Individual expenditure on equine equipment is over AED 120,000

Published November 22nd, 2010 - 10:00 GMT

Al Fares, the International Equine Trade Fair, will open its doors on 29 November 2010 at the Dubai International Convention & Exhibition Centre (DICEC) with 200 companies from over 20 countries participating in the event.

Saif Sultan Al Awani, a UAE based equine industry expert and owner of Al Awani General Trading and Gulf Rider companies, said: "The average annual individual expenditure on equine equipment in the UAE is AED 120,000 which includes the sheltering and treatment of horses. The UAE tops the list of GCC countries when it comes to the equine industry due to the many world class races held, including endurance, flat races and show jumping. Also, there are a variety of private and public clubs in the UAE."

Al Awani General enterprises, established in 1973, supplies a host of equestrian products ranging from horse feeds, supplements, medical products and fodder and bedding. Gulf Rider will represent 20-25 global brands in veterinary and equestrian products at the trade fair.

Speaking on the import of equine products, Al Awani said: "The UAE imports equine products from countries like Germany, UK, France, Australia and the USA."

He added: "We participated at Al Fares since their inception in 1996. We commend the support of the UAE to this industry that carries a long history and reflects our Arab traditions. Our customers are largely UAE and GCC nationals where Europeans and other Arabs come at the second place in terms of equine products purchases."

Commenting on the expo, Mr. Satish Khanna, General Manager, Al Fajer Information and Services, organisers of the fair, said: "This year, a significant number of global players from the equine trade are participating, endorsing the fact that Al Fares remains the one and only exhibition recognized worldwide as a leading trade platform to do business and capitalize on the booming regional market for equestrian products."

Al Fares is one of the oldest expos in the equestrian realm and is in its eighth edition now. The show will be open for three days and continue till 1st December 2010 from 11 AM to 7 PM with free entry.

Among the major participants are global players in the equestrian trade market from Austria, Australia, Belgium, Canada, France, Germany, India, Italy, Sweden, the US and the UK. Among international participants, Germany will have one of the largest contingent which includes leading names like Dickenherr Trucks,Laakem USG, Waldhausen, Tropmed, Boekmann etc.

Mr. Khanna said that the UAE will have the single largest contingent with 40 companies taking part. Collectively, these companies represent over 100 brands from across the world.

Major Local exhibitors include Al Sakeb, Lilidale, Asaafinat, Lock Stock, Belhasa Projects, Gulf Drug Est and Al Atheer.

"The strong participation of the UAE-based firms also affirms the fact that the country plays a significant role in the enhancement of the regional market for equestrian products. The participation also comes in the context of Dubai being a globally acknowledged hub of the equestrian sports along with a strong reputation for the breeding of thoroughbreds, trade and infrastructure development," Mr. Khanna said.

Al Fares 2010 comes bang in the middle of the racing season which will add value to the show's stature and reach. Al Fares Dubai 2010 will highlight new products and services for horses and riders. The expo will see horse owners, trainers, chiefs of the equine industry, renowned jockeys, polo professionals and horse lovers from across the world converging on Dubai to participate in the fair. 


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