AXA Gulf, part of the global insurance giant AXA, has appointed OMD Middle East, the media network part of Omnicom, following a review.
The move follows the merger of AXA Insurance with Norwich Union in the Gulf region a few months ago. The insurance company is now strengthening its communications activity across the region, focusing on the UAE, Saudi Arabia, Bahrain and Oman.
AXA Gulf offers a wide range of insurance products with special expertise in servicing medium size corporate accounts and provides the best solution for motor, housing, travel and health insurance.
“We’ve always offered ‘peace of mind’ to our customers. We are now improving our products, customer service and communication strategy to place AXA as the ‘first in mind’ brand in the insurance category.” commented Julien Audrerie, marketing manager for AXA in the Gulf. “I trust OMD’s insight into the media scene, its rigorous planning process and dynamic team make it a reliable partner to achieve this goal.”
“Trust is very important for any business relationship. It’s true in the insurance business and it’s also true in the advertising industry,” said Ravi Rao, OMD Dubai’s general manager. “We’re delighted to have won AXA Gulf’s trust in our ability to perform and deliver the results they rightfully seek. We work very hard to deliver what we promise and engage into this new relationship with a great deal of excitement.”
About AXA Gulf:
AXA Gulf, with a workforce of 300 employees, 10 offices region-wide, a substantial customer base and a premium income of over US$ 100 million, is the largest international insurer in the Middle East offering the widest range of insurance products and services for corporate and individual customers. AXA Gulf is part of the AXA Group, a worldwide leader in Financial Protection. In 2004, AXA Group achieved $94.4 billion in revenues and $1,081.3 billion in assets under management.
www.axa-gulfregion.com
