InterContinental Hotels Group, the world’s most global hotel company, has appointed Ziad Bassila as Director of Sales and Marketing at the Crown Plaza Bahrain.
The appointment is a welcome move up the corporate ladder for Bassila, who joined the InterContinental Hotels Group in 1997 as sales manager at the Crowne Plaza Dubai, before becoming the Director of Sales and Marketing at the Holiday Inn Bur Dubai in 2001.
Moving into the new role in Bahrain after a short-term stint at the Crowne Plaza Beirut, Bassila said: “It is wonderful to witness first-hand an organization delivering on its promises. From the very start of my career with InterContinental Hotels Group I was told that hard work and dedication would be rewarded. This appointment further reinforces my belief that the company is committed to inspiring and driving its staff.”
The Canadian national - who is a hotel management graduate from Vancouver – looks forward to developing the hotel’s marketing strategies and action plans, while leading the sales team on its drive to greater success.
In promoting the 246-room Crown Plaza Bahrain, currently undergoing a thorough refurbishment throughout many rooms as well as the health facilities, Bassila will also in be focusing on the development of two authentic restaurants, currently in the pipeline.
“The Crown Plaza Bahrain is a beautiful property that currently attracts many visitors from Europe and North America, but it is also a destination of choice for weekend GCC travellers and corporate customers from around the Middle East,” said Bassila. “Based on the strong mix of clientele that we are servicing, it is at the core of our understanding to provide an array of options that will suit all of our guests’ tastes.”
Commenting on the appointment of Bassila, Denis Johnson, Vice President, Sales and Marketing, InterContinental Hotels Group Middle East and Africa, said: “The Crowne Plaza Bahrain is a very important and popular property within the group and it is wonderful to see that its’ sales and marketing aspect is in the hands of a hotel professional.”
ENDS
InterContinental, Crowne Plaza and Holiday Inn hotels across the region can be booked with toll-free calls to the InterContinental Hotels Group Middle East Central Reservations Office in Bahrain (80000 880), Egypt (0800-4433322), Jordan (0800-22666), Kuwait (473 2100 ext 6233), Lebanon (01 426-801 - ask operator to connect to 866 866 7556), Oman (800 777 999), Pakistan (00800 909 971234) Qatar (0800 971234), Saudi Arabia (800 897 1465), and the UAE (800 4642).
InterContinental Hotels Group PLC of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's most global hotel company and the largest by number of rooms. InterContinental Hotels Group owns, manages, leases or franchises, through various subsidiaries, more than 3,500 hotels and 535,000 guest rooms in nearly 100 countries and territories around the world (www.ichotelsgroup.com). The Group owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn ® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, and Candlewood Suites®, and also has a controlling interest in Britvic, the second largest soft drinks manufacturer in the UK. InterContinental Hotels Group offers information and reservations capability on the Internet - www.intercontinental.com for InterContinental Hotels & Resorts,
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