United Colors of Benetton and Better Life, leading fashion and home appliance retail outlets of the Easa Saleh Al Gurg Group, have opened their first Outlet Stores in Ajman at Factory Mart. Both stores are located on the new mall’s ground floor.
The Benetton store will stock clothes at reduced prices and Better Life will also offer discounts on display pieces of home appliances and built-in kitchens with limited warranty cover.
“Our expansion into Ajman helps us to better serve customers in the Northern Emirates and offer greater value for money. There will be no compromise on quality, only great bargains,” said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group.
“In our experience, customers are willing to travel to get the best possible price and the Factory Mart promises just that - it’s like an end of season sale every day. With its convenient location in Ajman and proximity to Sharjah and Dubai, we’re hoping to see plenty of shoppers for Benetton and Better Life in Ajman.”
At 100,000 square feet, Ajman’s popular Factory Mart offers more than 25 fashion and lifestyle brands. Located on the industrial highway, the new mall is just a 20-minute drive from Dubai via Emirates Road.
Benetton recently launched its 2006 Spring Collection, which is available at all Benetton outlets in the UAE including Deira City Centre, Mall of the Emirates, Jumeirah Centre in Dubai, and Abu Dhabi Mall.
Better Life showrooms in Dubai are located next to Strand Cinema in Karama; at Homes-‘R’-Us in Mazaya Centre, and the Mall of the Emirates. Shops are also located in Safeer Mall on the Dubai-Sharjah highway, Al Qasimi Street in Sharjah, and near the Abra station in Bur Dubai. Better Life also has outlets in Abu Dhabi, Ras Al Khaimah, and Fujairah.
About United Colors of Benetton
The Benetton Group is present in 120 countries around the world. Its core business is clothing with a strong Italian character. The Group produces over 110 million garments every year, 90 per cent of which are manufactured in Europe. The group’s retail network of 5,000 stores around the world, offering high quality customer services, generates an annual turnover of 1.9 billion euros.
United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans three shops in Dubai (Mall of the Emirates, Deira City Centre and Jumeirah Centre); one in Abu Dhabi in Abu Dhabi Mall; and a factory outlet on Zabeel Road in Dubai.
About Better Life
Better Life is the only specialist home appliances chain in the UAE and is part of the Easa Saleh Al Gurg Group (ESAG). A large portfolio of world-class, Western brands includes Siemens, Admiral, Terim, Wolf, Ufesa, Binatone, Alno, Fisher & Paykel, Zanussi and Electrolux. Better Life showrooms in Dubai are located next to Strand Cinema in Karama, at Homes-‘R’-Us in Mazaya Centre, Bur Dubai (near the Abra Station), on the Dubai-Sharjah highway, Mall of the Emirates, Dubai and in Abu Dhabi, Sharjah, Ras Al Khaimah, and Fujairah.
The Easa Saleh Al Gurg (ESAG) Group was founded by its Chairman and the UAE’s ambassador to the UK, H.E. Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, United Colors of Benetton, and Burmah Castrol.
