Contemporary cool with a feeling of sophistication is the theme of Benetton’s new Spring 2007 Collection for women and children.
“The spirit of Benetton is one of freedom, and spring is the season when winter gloom passes over and people break out of their shell and express themselves through their clothing. Our new collection has creativity with an array of eye-catching colours,” said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, sole distributor of Benetton clothes in the UAE.
“Although a lot of thought has gone into the designs and colour schemes of the new collection, the impression is one of relaxed and casual elegance. Bearing in mind that spring in the UAE is like summer in other countries, clothing is given a light, almost weightless feel to keep you cool and comfortable. The launch of our signature beachwear is also timely as most people take to the seaside at the onset of spring in March and April.”
The women’s’ collection appeals to the young at heart with short denim skirts and shorts with single tone tank tops. The range of neon parkas and wraparound dresses whisper ‘mod’ and are sensible for cooler nights.
The accessories range for women includes colourful baseball caps emblazoned with diamond studded logos spelling street-smart funk, straw raffia caps to complement the light fabrics that are the hallmark of the collection, viscose shawls with an array of coloured stripes, and a mix of plain leather and printed cotton and leather bags, all made from environmentally friendly materials.
According to Dayal, Benetton’s Spring 2007 Collection promises revolutionary designs for the UAE’s increasingly demanding youth market.
Children today are even more fashion-conscious, and this has clearly had a say in the seven Benetton ranges developed for both boys and girls. From Chic Vintage to Fashion Flower Surf, Tropical Cruise to Mexico Beach, each line has a theme for the individual mood and place where children want to shine, from the playground to the fairground, from the streets to the beach.
The children’s collection reflects the desire to emulate adults while maintaining innocence at heart with a line of trendy, airy pullovers and Hawaiian print shirts that don’t dominate the youthful gist of fruit-toned tee shirts and two-tone striped tops.
Where would a girl’s clothing line be without accessories? The Spring Collection introduces stylish denim caps, cotton and straw bags to adorn delicate shoulders, and a variety of vibrantly flashy glitter and printed belts.
The new collection is now available at all Benetton outlets in Dubai – Deira City Centre, Mall of Emirates, and Jumeirah Centre in Dubai.
Notes to the Editor:
The Benetton Group is present in 120 countries around the world. Its core business is clothing with a strong Italian character. The Group produces over 110 million garments every year, 90 per cent of which are manufactured in Europe. The group’s retail network of 5,000 stores around the world, offering high quality customer services, generates an annual turnover of 1.9 billion euros.
United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans three shops in Dubai (Mall of the Emirates, Deira City Centre and Jumeirah Centre); and a factory outlet on Zabeel Road in Dubai.
The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today, the Group is associated with leading names such as Unilever, Siemens, Dunlop, Benetton, Osram, British American Tobacco, and ICI.
