The Easa Saleh Al Gurg (ESAG) group’s retail brands Better Life, IDdesign and OFIS have announced great prizes and special discounts for shoppers this DSF.
In order to promote its DSF best buys, ESAG’s home appliance chain Better Life has printed a special catalogue for distribution with leading newspapers and through all its outlets.
As part of Better Life’s DSF promotional activities, one lucky winner has the chance to win a complete kitchen makeover with state-of-the-art appliances from world renowned brands. To win this mega prize, customers need to text message ‘Better Life’ and their name to 6086. One mobile number will be selected through a random draw to win the kitchen makeover.
In addition, Better Life will hold weekly draws rewarding winning entries with gift hampers on purchases of small appliances. The draws will be held right through DSF which runs until February 2, 2007.
“For DSF, we have a superb selection of products at what are probably the world’s best prices,” said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group. “So far, we have seen more footfall compared to last year. We hope our shoppers enjoy the Festival spirit and great deals at all our outlets across the UAE.”
A leading provider of quality interior home furnishings, IDdesign is offering cash vouchers worth AED200 with every purchase of AED1000. And OFIS, ESAG's office furniture and Furnishings Company, has announced discounts of up to 50 per cent on a select range of furniture and carpet tiles.
OFIS is also giving customers the opportunity to replace their existing living room flooring with stylish German wooden flooring for AED1750 along with free installation.
Dayal added: “Customers now have the chance to get complete home and office solutions at great prices this DSF. Better Life has already seen a complete sell-out of certain products within the first week.”
Better Life showrooms in Dubai are located next to Strand Cinema in Karama, on the Dubai-Sharjah highway and at Mall of the Emirates. The OFIS showroom in Dubai is located at the foot of Maktoum Bridge.
IDdesign’s DSF offers are now on at its Dubai outlets on the Dubai-Sharjah Road and at Mall of the Emirates.
The Easa Saleh Al Gurg (ESAG) Group was founded by the Chairman of the Group and the UAE’s ambassador to the UK, H.E Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, United Colors of Benetton, and Burmah Castrol.
