Better Life, the Easa Saleh Al Gurg Group’s specialist home appliance division, announced the launch of the Siemens liftMatic - the world’s first oven with an integrated lift to provide consumers with easy and safe access to their food.
Designed to be mounted on the wall, the oven incorporates a host of innovative features such as a practical and convenient ceramic tray, ‘active clean’ self-cleaning, interior lighting and child safety function, along with advanced engineering which ensures uniform and constant heating throughout the cooking process.
At the click of a button, the bottom of the oven smoothly slides up and down facilitating unobstructed access to your dish from all three sides. In addition, you will no longer come in contact with the hot plate, ensuring safe removal of food.
Ajai Dayal, General Manager Retail and Marketing, Easa Saleh Al Gurg group, said: “The launch of liftMatic with an integrated lift is an innovative concept in the Middle East's home appliances industry. At Better Life, we try to bring to our consumer the latest innovations and technological advances keeping in mind modern lifestyles, ensuring a comfortable cooking experience.”
The liftMatic oven is energy-efficient too – when open, the rising heat is trapped within the oven rather than escaping through an open door. In addition, the heating element located below the glass ceramic works more efficiently, thus conserving more energy than traditional ovens.
Another great advantage of the design is the child safety option which causes the lift to shut down in the event of an obstacle. Furthermore, the heating element is turned-off immediately after opening.
“The liftMatic represents the next-generation in oven technology and will surely appeal to people who value style, superior performance, and engineering in one striking combination,” added Dayal. “We are confident that this versatile and convenient appliance will meet the needs of the region’s demanding customers.”
Launched in October 2003 by the Easa Saleh Al Gurg Group, Better Life is the only specialist home appliances chain in the UAE with a growing portfolio of world-class brands under its wing. These brands include Electrolux, Terim, Admiral, Wolf, Vestfrost and Ufesa. Better Life also sells a comprehensive range of Siemens, Fisher & Paykel, Zanussi built-in appliances and Alno kitchens.
Better Life is the only specialist home appliances chain in the UAE and is part of the Easa Saleh Al Gurg Group (ESAG). A large portfolio of world-class, Western brands includes Siemens, Admiral, Terim, Wolf, Ufesa, Binatone, Alno, Fisher & Paykel, Zanussi and Electrolux.
Better Life showrooms in Dubai are located next to Strand Cinema in Karama, on the Dubai-Sharjah highway, Mall of the Emirates, Dubai and in Abu Dhabi, Sharjah, Ras Al Khaimah, and Fujairah.
The Easa Saleh Al Gurg (ESAG) Group was founded by its Chairman and the UAE’s ambassador to the UK, H.E Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, United Colors of Benetton, and Burmah Castrol.
