BorderWare and Comguard Embark on Reseller Awareness Campaign

Published May 29th, 2007 - 09:45 GMT
Al Bawaba
Al Bawaba

BorderWare Technologies Inc., the leading provider of content and application security, today expands its channel awareness campaign with Comguard, a regional distributor of network security solutions to deliver weekly ‘Lunch & Learn’ and ‘Breakfast Briefings’ to further expand the knowledge of its partners in the region.

Evangelizing on the already very successful initiative, GM, Pradeep Angeveetil of Comguard, said: "There is a call from a number of customers across our portfolio of products for better informed resellers of security products in general and we have recognized a dilution of information from vendor to distributor to reseller to end user. Customers are product aware to a certain extent but what they need is information on how the product will evolve and how it fits into a solution, that’s where the professional services team and product specialists at Comguard come in. Customers are no longer looking to simply protect against threats from the internet, they also need to be aware of and protect against the threat from within across all communications protocols – the recently launched BorderWare Security PlatformTM addresses these threats with a common policy and security for web, mail and IM applications”

BorderWare Technologies is a security focused company with a proven track record of 13 years, constantly ahead of the competition with solutions addressing actual and future needs of customers. Latest examples are the BorderWare Security Platform addressing inbound threats and outbound content control and the BorderWare Security Network for next generation threat detection and response through first to market multi protocol IP reputation and behavioral analysis.

The BorderWare Security Platform is the first truly integrated content security platform designed to provide a single policy to protect both inbound and outbound traffic for all communications protocols. A cornerstone of this platform is the BorderWare Security Network (BSN), the first service to analyze the reputation and behavior of IP addresses across all communications protocols, including SMTP, HTTP, IM, FTP and VoIP. Driven by the convergence of threats encompassing all communications protocols, including email, instant messaging, web, and VoIP content, customers can no longer rely on conventional point products and reactive threat prevention services to secure their converging networks as well as ensuring corporate and regulatory compliance and meeting personal data privacy requirements.

“The BorderWare-Comguard partnership has successfully recruited and nurtured a number of partners across the Middle East across various market segments from SME to government and has recognized an education gap. With this initiative we have addressed the gap and already started to reap the benefits with resellers highlighting immediate value-add of the information they needed to develop, execute and deliver on new business for BorderWare. In addition added value has been recognized in a better understanding of how the technology leverages as a solution their customers existing infrastructure. This has never been more pronounced than the introduction of the BorderWare Security Platform, a first in the industry and a game changer for our partners” said Dean J. Bell, Director Middle East for BorderWare.


About Comguard FZ LLC
ComGuard FZ-LLC, based in Dubai Internet City is one of the leading value added, IT security products distributor in the MEA region. ComGuard has restructured its strategy and product offering to enable higher levels of localized support and service.
The weekly product training sessions for resellers is a step towards better product awareness. The training sessions at ComGuard have been a resounding success, and the overwhelming response from resellers is a tell-tale indicator of the keenness of the resellers to leverage on product awareness to serve customers better.

ComGuard is soon launching an exclusive reseller interactive mechanism on its website called the Partner Zone. This initiative will allow resellers to benefit from promotional offers, and share with them information like product comparisons, product promotional material, white sheets, and several other key information to enable them to achieve faster sales turnaround.
ComGuard Resellers can contact for product training sessions at: knowledge@comguard.net
Official Website: http://www.comguard.net


About BorderWare
BorderWare Technologies makes Internet communications safe. The company’s content and application security solutions enable customers to mitigate the risks and threats associated with Internet communications. Founded in 1994, BorderWare has developed partnerships and affiliations with some of the industry’s most prominent companies including Cisco Systems, F5 Networks, Kaspersky Labs, McAfee, PostX, Research in Motion (RIM), RSA Security, Sun Microsystems, Symantec and Ubiquity. More than 8,000 customers in 65 countries have selected BorderWare’s solutions for their superior security, scalability, business continuity and lower total cost of ownership. For more information visit  http://www.BorderWare.com.

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