Brand Lounge, Branding & Marketing Strategists, and the designated partner of Trout and Partners in the Middle East & North Africa will be announcing the launch of its Riyadh operation during the Saudi Media Show. The exhibition will take place at Riyadh Palace between October 18th and 22nd.
“We are delighted that our first Saudi venture will be seeing the light in few days” said Hasan Fadlallah, founder and Managing Director of Brand Lounge. “Since our announcement back in May 2008 to form a strategic partnership with MEMAR construction & development’s chairman – Sheikh Naif Saleh Al-Rajhi to establish presence in the Kingdom, we have worked extensively to get Brand Lounge Riyadh operation ready for business. Management teams and executives have been put up to speed and have been conducting a series of training sessions to meet the challenges ahead following the inauguration. At the Saudi Media Show we will take advantage of our participation to meet with hundreds of prospects and the respected media body in the Kingdom, and showcase to them our plans in Saudi and our differentiated approach to branding & marketing that we intend to offer to clients in Saudi Arabia. An approach that is inspired and utterly driven by the founding father of the concept of Differentiated Strategic Positioning, Jack Trout; the world’s foremost Marketing Strategist".
Trout & Partners Ltd. has established its clientele line-up of world’s prestigious brands – Procter & Gamble, MasterCard International, IBM, Pfizer and a number of others.
Brand Lounge is positioned as an external marketing department that aims to be recognized as the number one expert in business branding and strategic marketing consultancy, offering its services to businesses seeking to drive through improvements in the effectiveness of their marketing, to differentiate and to generate innovative marketing solutions within the Middle East and North Africa.
Brand Lounge promises to utterly differentiate your business and position it away from competition through precisely engineered and uniquely crafted brand strategies. Brand Lounge only takes a proactive stance on developing your brand so that customers will know why they should choose your company, products and services above competition. Brand Lounge treats its customers, product/services, not as a mere nice looking logo, but how it represents and manifests the entire brand experience.
“To reach success, we have to think different; we have to position our brand differently. Differentiation is what sets us apart from our competitors to begin with, and this is exactly what we pour into any brand that we come across. We are quite confident that our participation in the Saudi Media Show will further help us get in touch with our future prospects in order to take them through a quick journey into how differentiation in branding & marketing can create long term brand value” added Fadlallah.
Brand Lounge also organizes lectures and seminars. The firm has exclusive access to a network of marketing lecturers along with Jack Trout himself and the local partners. All of these lectures are based on Jack Trout’s books, concepts and case studies.
About Brand Lounge:
Brand Lounge, an independent branding & marketing strategists firm with its regional headquarters based in Dubai, offers its services in the Middle East and North Africa. It specializes in branding and strategic marketing services to local, regional and international companies and serves as a consultant on ways to improve brands and reinforce its message as well as providing companies with strategic support for their marketing activities.
About Trout & Partners Ltd:
Trout & Partners Ltd, global leader in strategic positioning. This is the consulting firm founded by Jack Trout, who is recognized as the world's foremost marketing strategist. He is responsible for the freshest ideas in marketing in the last twenty years and his concept of Positioning has become the world's #1 business strategy.
