Braun Silk-épil Offers Girls the Chance To Design Their Dream Bag with Poupée Couture Fashion Designer

Published November 25th, 2009 - 02:00 GMT

Braun Silk-Epil has launched an online based design competition for girls aged 13 - 18 years old to express their inner fashion. The once in a lifetime opportunity offers young aspiring designers the chance to design their very own hand bag in hopes of turning their sketch into reality with Poupée Couture Founder and Fashion Designer. Roula Ghalayini. Poupée Couture, a woman’s luxury handbag label, symbolizes the epitome of feminity, poise and elegance.

This design competition is part of the latest Braun initiative which promotes the Silk-Epil Starter Pack for girls that would like to look stylish every day without worrying about body hair. To participate, girls need to log onto the dedicated website silkepil.maktoob.com and create their own personal handbag design by either uploading their designs onto the website or use the website design application dedicated to the handbag competition.

Upon completion of the competition, a winner will be selected to have Roula Ghalayini, bring the design to life. She will create two custom bags based on the winning design, one for the winner and one for the mother.

“I am proud to take part in this competition as I believe this is a great opportunity to not only give potential designers a chance to show off their original works but also to maintain the strong bond between mothers and daughters. When I initially started out, I sold my first bags to my close circle of friends. Many of them would come back and tell me that their mothers had taken their Poupée Couture bag and wanted to purchase another one for themselves,” Said Roula Ghalayini, Designer of Poupée Couture.

“This competition was developed to boost  and maintain the bond mothers have with their daughters as they blossom into womanhood. The Braun Silk-épil Starter Pack is designed specifically to meet the needs of young girls, offering them ultimate skin smoothness as soft as a mothers gentle kiss, ” said Peder Spens Clason, Braun Silk-épil®     Brand Manager, Arabian Peninsula.

The Braun Silk Epil is available at all leading hypermarkets, electronic stores and pharmacies with a recommended retail price of $59.


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