Brian Tracy – world renowned corporate expert – to train DAMAC employees

Published June 4th, 2007 - 08:53 GMT
Al Bawaba
Al Bawaba

Brian Tracy – world renowned corporate expert – to train DAMAC employees

Training to focus on innovative selling and relationship building strategies

DAMAC Properties, the largest private sector master developer and luxury lifestyle provider, conducted a training seminar with world-renowned corporate coach and business success expert Brian Tracy, to build on the selling and relationship building skills for employees.

The exclusive one day seminar held at the Fairmont Hotel, Dubai, focused on the 21st century selling strategies designed and implemented at improving the performance and efficiency of the DAMAC sales team, and aimed at yielding better and faster income generation.

One of America’s leading authorities on the development of human potential and personal effectiveness, Brian Tracy is a dynamic and entertaining speaker with a wonderful ability to inform and inspire audiences towards peak performance and high levels of achievement.

“With the unprecedented growth and the rising demand in the real estate sector, a dynamic sales approach becomes inevitable to sustain in a competitive market. Training forms an integral part of the DAMAC culture and inputs from an expert like Brian have empowered our employees phenomenally in evolving as better sales professionals”, said Peter Riddoch, CEO of DAMAC Properties.

He added: “DAMAC Properties constantly strives to provide better and improved services to its customers and through these training sessions we aim to achieve the company’s objective of emerging as a unique property provider maintaining top level professionalism and quality approach.”


Major seminar topics included ‘tips to increase sales and income’, ‘targeting prospective customers’, ‘building levels of trust and credibility’, ‘creating long term relationships’ and ‘doubling effectiveness’.

The chairman of Brian Tracy International, a human resource consultancy company in California, Brian has produced more than 300 audio and video learning programmes covering the entire spectrum of human and corporate performance. His programmes researched and developed for more than 25 years are some of the most effective learning tools in the world.