Business Software Alliance (BSA), the leading global organisation that is the voice of the world's commercial software industry and its hardware partners before governments and in the international marketplace, will actively seek to raise awareness about the importance of protecting Intellectual Property Rights (IPR) and creating a piracy-free environment, during GITEX Shopper 2008, by hosting a number of activities at their stand EJ 45, East Hall, at Airport Expo Dubai.
BSA's presence at GITEX Shopper 2008, the largest exhibition for IT solutions trading in the Middle East and the retail arm of GITEX Dubai 2008, is aimed at highlighting the benefits of using original software and the influence it has on increasing productivity.
"GITEX Dubai, being the most eagerly-awaited IT event in the region with participation from some of the biggest IT players from around the world, serves as the perfect platform for BSA to highlight the importance of tackling piracy and creating a piracy-free environment that protects the interests of the entire software industry and fosters economic growth,” said Jawad Al Redha, BSA Co-Chairman in the Middle East.
During GITEX 2008, BSA will distribute brochures and software management guides in order to raise awareness and educate the public about Intellectual Property Rights and the UAE copyright laws, as well as about the measures being taken by the UAE Government to protect IPR laws.
The BSA brochures and booklets will also highlight the detrimental effects of software piracy on the global economic system and on local economies, while outlining the measures to be adopted to restrict the spread of piracy. Besides, BSA will conduct the annual BSA Online Quiz, which gives away instant prizes in addition to mega prizes at the end of GITEX Shopper 2008.
