BSTC Secure Third Place in Nissan Regional Sales Executive Contest (NISEC 2008)
Enhancing Capacities, Capabilities, and Team Spirit
Bustami & Saheb Trading Co. LTD (BSTC), the exclusive dealers of Nissan in Jordan, represented by its Sales Consultant, Mr. Mamoun Al-Naboulsi, achieved third place in the Nissan Sales Regional Executive Contest (NISEC 2008). This came on the heels of the Company’s launch of its first ever NISEC last year.
Held at Nissan’s Head Quarters in Dubai, between 21 December and 24 December 2008, the event was aimed at motivating and boosting the moral of the Company’s sales executive team members in different Arab countries. This goal was achieved through a series of challenging yet exciting group activities, geared towards upgrading customer-handling skills.
The four-day event comprised four activities focused on Greeting, Product Presentation, Negotiation and Closing, and finally Vehicle Delivery, which were performed in front of number of judges. The first of these exercises was aimed at enhancing the sales members’ capabilities of customer apprehension, while the second and others were more geared towards addressing prospects, needs, &
wants, and reinforcing prospects’ confidence respectively. Each sales executive role-played scenes where customers interact with them.
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General Manager for Sales & Marketing Operations, Mr. Luay Bustami said, ”Our aims in holding and participating in such events are not only fashionable but also mandatory, as we believe that our sales force plays a pivotal role in our success. Securing the third place in the regional NISEC is an exciting and rewarding experience for our sales executive team, and we are proud of this achievement. We continue to have the utmost faith in the team and hope this will spur them on to attain higher goals. We feel that our sales team holds the key to making the Nissan brand stand out in Jordan, and so we are never complacent when it comes to arming them with the skills they need to excel, which continually adds value and momentum to Nissan’s reputation in Jordan”.
“Rather than resorting to traditional sales training models, we opted to enhance our team’s skills by creating a fun filled activity that not only holds marketing educational value, but also creates opportunities for allowing participants to enhance their team building skills. We hope to be following up this activity with more to come, as we believe that our team members are our strongest asset, “Mr. Bustami added.
BSTC Sales Consultant Mr. Mamoun Al-Naboulsi, was announced as the second runner up in this regional competition, and received a financial reward and a certificate of appreciation. He also won first place for his performance in the car delivery category. To that, Mamoun said, “This opportunity allowed me, as a representative of Nissan Jordan, to compete for the best sales team on a local level. Achieving this rank was the result of hard work and the investment Nissan Jordan put to train the sales team. I am proud to be one of the first three
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winners, and I eagerly look forward to sharing this experience with my colleagues”.
It is important to note that Bustami & Saheb Trading Co. LTD (BSTC) is fully equipped with the facilities and professional work force needed to deliver world-class standards and service. Bustami & Saheb Trading Co. LTD teaming up with NISSAN represents a milestone in the Middle East retailer market. This partnership led to the launch of a showroom displaying various models, a system that deeply incorporates marketing, sales, after sales, and service optimum plans ensuring the maximum satisfaction and protection of our most valuable asset, the customers.
