BurJuman, the residence of high fashion, returns as a key sponsor of the 13th Dubai Summer Surprises (DSS) with an enhanced entertainment and retail line-up during the region’s biggest summer event from June 17 to August 7, 2010.
Apart from irresistible discounts and offers from the luxury mall’s high-end fashion outlets, UAE residents as well as tourists from all over the world will be entertained at BurJuman throughout DSS with a selection of signature events, such as the highly popular Junior Chef of the Year contest running from June 23-June 29. With hundreds of chefs showcasing their amazing culinary skills and offering a variety of delectable food demonstrations and sampling opportunities, the week-long foodilicious delight is sure to whet the appetite of shoppers for more. BurJuman will also host the Unique Collections Exhibition, which presents a spectrum of must-have collections from across the region, and the world. Numerous musical highlights and performance shows will maintain the buzz throughout the summer festival, including Tap and Hip Hop Dancers shows, Rola Bola Acrobatic Show, Kids Wonder Talent Show, Circusfera Show, Blue Hula Hoop Show and more.
The participation in the yearly summer extravaganza has proven to be a great success for BurJuman, as boosted customer numbers during the DSS period give retailers increased opportunities to achieve stronger business results.
“This year we are looking forward to welcoming even more residents and tourists as the opening of the Khalid Bin Al Waleed Dubai Metro station by the mall in September 2009 should serve as a great driver of shopper traffic from all across the city. With the metro road works around the mall complete, the traffic around Bur Dubai has simultaneously eased and access to BurJuman is smooth and convenient,” says Eisa Adam Ibrahim, General Manager of BurJuman.
Ibrahim adds that BurJuman is proud to have one of the longest-running partnerships with DSS, having served as a key sponsor since the summer festival’s launch in 1997. “Our partnership with DSS has a long heritage. BurJuman was one of the first malls to participate in this exciting event, offering our customers not only a great number of discounts and offers, but also providing them with an entertainment schedule that makes a visit to BurJuman during DSS an unmissable shopping experience.”
DSS will keep residents as well as tourists dazzled once again this summer with sensational events spread across Dubai. For customers seeking the best of shopping and entertainment, BurJuman will continue to be one of the most popular DSS destinations.
