BurJuman, the ultimate luxury shopping destination in the Middle East, is going ‘Pink’ from Friday 29th – Saturday 30th June 2007, as part of their concerted efforts to take ‘Safe and Sound’, their national breast cancer awareness campaign to new heights.
In their endeavor to raise awareness and support the year-long public education initiative centered on early breast cancer detection, diagnosis and treatment, BurJuman will distribute pink ribbons and a pocket size self-examination leaflet to all women shoppers on the day.
“Before everyone heads off for their holidays this summer, we wanted to kick-start our summer awareness drive by hosting a Pink weekend at the mall that would serve as a gentle reminder to our shoppers to continue their monthly self-examinations,” said Sabina Khandwani, head of PR and marketing, BurJuman.
The South Village of the mall will be the venue for exciting activities for children including face painters who will be painting children faces in the color pink and a clay modeling centre where children can mould their favorite character all in pink.
The nationwide campaign, now in its tenth year, is aimed at the general public, local government bodies, health care professionals, and women of all ages and ethnicities, and is designed to encourage women to do regular self-examinations, and further testing including mammographies and clinical consultations.
About BurJuman
The haven of luxury shopping, the residence of high-fashion BurJuman today has the world’s largest concentration of high fashion luxury shopping brands. Here's where the leading fashion icons mingle comfortably with one another. Louis Vuitton, Dior, Chanel, Hermes, Valentino, Prada, Moschino, Dolce and Gabbana, Versace, Emanuel Ungaro, Loewe, Etro, Cartier, Van Cleef & Arpels, Christian Lacroix, Salvatore Ferragamo, Just Cavalli, and many more. Temptations abound, but the feeling of getting the finest in an ambience of absolute comfort and luxury is wonderful. With over 300 leading fashion stores including Saks 5th Avenue, you'll always be spoilt for choice.
Located in the heart of Dubai, the BurJuman Centre is a distinctive landmark which comprises over 2.8 million square feet of space. The centre’s atrium courtyards, beautiful seating and abundant foliage create a relaxed yet vibrant shopping environment.
You can also choose from a wide selection of restaurants, a food court and cafés.
