California frozen yogurt store Pinkberry now open in the “Mall of the Emirates”

Published November 1st, 2009 - 03:38 GMT

M.H. Alshaya Co., one of the leading retail companies in the Middle East, has officially opened Pinkberry at The Mall of Emirates. 

Visitors can enjoy a delightful cup of non-fat frozen yogurt in three distinct flavors of Original, Green Tea and Pomegranate.  Rich in calcium, vitamins and minerals, Pinkberry yogurt has been certified by the National Yogurt Association of the U.S.  This succulently indulgent and gratifying swirly goodness can be further accented by choosing a wide variety of rich toppings, ranging from fresh fruits to Belgian chocolates.  Pinkberry is sure to become a part of one’s regular lifestyle, satisfying cravings for sweets without the guilt, while also avoiding health diminishing concerns that accompany the consumption of confections and desserts.  Light and delicious, enjoying a cup of Pinkberry frozen yogurt fulfills but doesn’t fill!

Opening in the Dubai market was an alluring venture, sure to win the hearts of the keen locals and expats.  The launching was attended by Mr. Nader Hallal, Head of Marketing, Casual Dining/Dean & Deluca Retail Division, M.H. Alshaya Co.

“We are delighted to open Pinkberry in Dubai” said Nader Hallal.  “We are always determined to offer the highest culinary quality, new and exceptional dining ideas to our customers across the gulf, and I am convinced that with Pinkberry we will bring a fresh and appealing experience to the region,” Nader revealed.

Pinkberry, is headquartered in California with a large number of outlets spread across South California and New York, finding a striking fan base among Hollywood royalty.  Adopting this brilliant brand of healthy goodness, Alshaya established the first Pinkberry store of the Gulf region in Kuwait, and was rewarded with a staggering response from crowds often waiting in queues to enjoy this guilt-free treat. 

Alshaya plans to expand this successful concept throughout the gulf region, with an opening in Bahrain in the works.

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