Canon Middle East teams up with Redington Gulf to recognise top performing IT dealers

Published March 14th, 2010 - 07:25 GMT

Canon Middle East, the world’s leading innovator of imaging products and solutions, has partnered with Redington Gulf, a leading regional IT distributor to award its top performing channel partners in the Office Personal Products (OPP) category.  Designed to drive growth and enhance product knowledge of Canon’s Spring Collection line up of Office Personal Products (OPP), the seminar saw representatives from the leading IT distributor recognised for performance and contribution to this product category. The company also hosted an in-depth training seminar for its channel partners based in Dubai.

 “Canon is a leader in the photo, video and printing categories in terms of technology, performance and range. This success has been built on many factors, including our product range, the service we offer, and importantly, our ongoing programme for the development of channel partners across the region. As part of an ongoing partner programme, it is essential to recognise the contribution of key channel players and team members who contribute to the success of Canon in the OPP category,” said Hendrik Verbrugghe, CCI Marketing Manager, Canon Middle East.

The seminar programme is designed to help channel partners gain valuable hands on training for the new product line up which includes an expanded product line up. Redington participants were given comprehensive training on a total of 12 newly launched products which included 8 laser printers/multi-functions and 4 Inkjet Printers / Multi-functions from the OPP category. The newly launched products are the basis Canon’s Spring Collection which will deliver even greater choice and cutting edge technology to consumers in 2010.

“Canon Middle East has always offered state of the art products that combine cutting edge technology and value for money along with meeting the expectations of the diverse consumers of the region. This year’s seminar provided an ideal platform for Redington to gain a greater understanding of the latest OPP product range which in turn will help them cater to the varying needs of their customers in the UAE and give both Canon and Redington a competitive edge in key Middle East markets,” said Venkatasubramanian Hariharan, CCI Sales Manager, Canon Middle East.


“Redington Gulf has been tremendously successful in recent years and has emerged as a leading distributor of IT products in the Middle East. Without doubt this success is due to both the quality of our partners as well as our motivated and professional sales team who are able to respond to the needs of customers and identify the most appropriate technology solutions for their requirements,” said Vineeth Sebastian, Vice President, Redington Gulf.

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