Cellucom, the premier distributors and retailers of mobility products and one of the fastest growing retail chains in the GCC has further strengthened its presence in the region with the launch of two latest showrooms in Oman City Center and Makha Business Centre in Muscat, Oman on Thursday, September 15, 2005.
Cellucom, a leading distributor of mobile communication devices and accessories for brands such as Nokia, Sony Ericsson, Samsung, Imate and others in the Middle East, marked the day with attractive offers, gifts and raffle draws for customers.
“Although we are new to the mobile market in Oman, we are very optimistic about our success and growth here,” said Arun Nagar, Managing Director, CELLUCOM. “We foresee a huge potential in the mobile phone industry in Oman, with the steady increase in mobile penetration over the recent years. With the launch of these two showrooms, we look forward to catering to the changing demands of consumers in the Sultanate of Oman by offering our range of cell phones and accessories and ensuring high quality service.”
An expanded market presence in the region will enable Cellucom to address the needs of customers, irrespective of their geographical location. Moreoever, Cellucom’s range of value added services and features will significantly boost customer confidence and build customer loyalty. Mobility will definitely be the core retail focus for Cellucom in high potential markets such as Oman.
“The advancements in technology have allowed greater mobility for customers and we are incorporating this factor into our strategy to expand horizontally into the mobile computing arena as well. Our expansion in Oman is part of our larger growth strategy for the entire region where mobile phone penetration is advancing at a rapid rate because of the large youth population,” said Nagar. “Oman presents a great opportunity for Cellucom to consolidate its overall market share in the region, boosted by its commitment to quality and association with some of the biggest brands in the industry.”
Apart from the latest range of mobile phones and accessories, the new showrooms offer value added benefits such as the Regional Warranty, 30-minute repair guarantee and Lifetime warranty. The outlets will also have a level-2 service center that can take care of repairs in the least possible time, complementing Cellucom’s Service Efficiency.
“Providing the highest quality of customer services and ensuring the availability of products that are in line with current market trends, will continue to remain at the core of Cellucom’s strategy, and we hope that consumers in Oman make the most of our services,” concluded Nagar.
Cellucom has recently successfully expanded in Bahrain, Saudi Arabia, Kuwait, Qatar, and the UAE, and is continuing further with its impressive expansion plan, making it one of the fastest growing mobile retailers in the Middle East carving a niche in the MOBILITY ARENA.
Cellucom is a global enterprise engaged in the distribution of cellular communication devices and accessories from its base at Dubai Airport Free Zone. Its strategic location in the free zone has given a tremendous push to its exports into the emerging markets of Asia, Europe, Americas and Africa. In addition to its wide dealer network in the Middle East, Cellucom has its own retail stores in the UAE, Bahrain, Qatar and Saudi Arabia. The company also has a base in East Africa.
Through its 'think global, act local' policy the company has fostered regional associations and adopted a global management style. Sourcing directly from the manufacturers of most of the major brands of mobile phones, Cellucom also works closely with many cellular networks providing special packaging with the operator's design and branding conventions.
