Cellucom, the premier distributors and retailers of mobility products and one of the fastest growing retail chains in the GCC region has strengthened its presence in the UAE with the launch of its latest showroom in Abu Dhabi Mall in the capital yesterday, (Wednesday, August 3, 2005). The showroom was inaugurated by Ussama Al Awaani, Sales & Development Manager, Etisalat Abu Dhabi.
The launch of Cellucom’s store in Abu Dhabi Mall, which is one of the largest shopping malls in the UAE, presents Cellucom with an ideal opportunity to target its young and vibrant customers with its wide range of mobile communication devices. This new Cellucom outlet follows the recent opening of a showroom at the Ibn Battuta Mall in Dubai. As an inaugural offer Cellucom is giving away surprise gifts and running a raffle draw for all those who are visiting the outlet and for those buying products there are Abu Dhabi Mall gift vouchers too.
Cellucom is well on its way to become one of the fastest growing companies in the Middle East. In addition to opening a string of outlets recently in Bahrain, Saudi Arabia and UAE, Cellucom has also announced plans to launch 25 more outlets across the GCC in the coming months.
“Opening our showroom at Abu Dhabi Mall further consolidates Cellucom’s market position in the UAE,” said Arun Nagar, Managing Director, Cellucom. “This is also in line with our overall expansion and growth strategy for the Middle East, as we will be opening a number of outlets across the region. The demand for cell phones and other mobile communication devices in Abu Dhabi has been growing steadily with consumers constantly on the look out for the latest models. Our new outlet at Abu Dhabi Mall will cater to the requirements of our ever-increasing customer base in the capital, and consumers will be able to make the most of our superior service facilities.”
“We will continue with our strong focus on mobility products, staying in line with the changing consumers’ needs and the current market trends. In addition to mobile phones and accessories, Cellucom offers a range of mobility products such as laptops, PDAs, and memory cards. We have also expanded horizontally into the mobile computing arena,” added Nagar.
Cellucom’s value-added services to customers include special Life-time Warranty, Regional Warranty and 30 Minute Repair or replacement services.
Cellucom is a global enterprise engaged in the distribution of cellular communication devices and accessories from its base at Dubai Airport Free Zone. Its strategic location in the free zone has given a tremendous push to its exports into the emerging markets of Asia, Europe, Americas and Africa. In addition to its wide dealer network in the Middle East, Cellucom has its own retail stores in the UAE, Bahrain, Qatar and Saudi Arabia. The company also has a base in East Africa.
Through its 'think global, act local' policy the company has fostered regional associations and adopted a global management style. Sourcing directly from the manufacturers of most of the major brands of mobile phones, Cellucom also works closely with many cellular networks providing special packaging with the operator's design and branding conventions.
