LUX Fashion World (LFW), one of the leading regional fashion events in the Middle East, raises the bar once again in the fashion industry whilst preparing to launch its “Choose Glamour” fashion show extravaganza for the fourth year at BIEL in Beirut from September 26th to 29th 2005. This year, LUX Fashion World declares glamour to be every woman’s choice! The region’s finest creative talent will gather to showcase their latest collections before an elite audience.
Over the past four years, LFW has become the region’s premier fashion event, attended by a host of celebrities and socialites from across the region. This year, models will grace the catwalk in glamorous creations from the Lebanese designers Abed Mahfouz and Hanna Touma, Hany El Beheiri from Egypt, , Fawzia Al Nafea and Zaki Bin Aboud from Saudi Arabia and Awatef Al Hai from Kuwait.
“Glamour has taken the world by storm, almost every channel you switch on or magazine you read features the glamorous styles of the world’s crème de la crème. This year, the LFW has embraced the “glamour” theme, with an aim to showcase how each woman can have her own unique glamorous style" said Jean Luc Lamirande, Regional Brand Director, Skincare, Unilever North Africa and Middle East. “Every woman wants to be pampered, to look and feel glamourous, to enjoy that moment when anything seems possible. And that's just what Lux offers you on a daily basis at a price you can afford. LUX has over the past years become synonymous with the world of beauty, fashion and glamour, constantly reinventing beauty standards and urging women to unleash what truly makes them unique,” he added
In its fourth year running, LFW will celebrate the distinctive style of women today, featuring designs that showcase the world’s latest glamorous delights whilst also embracing the region’s cultural distinctiveness. LUX Fashion World is a great chance for the young Arab fashion talent to showcasing their designs and giving back to the communities of the Arab world.
This year, LFW is placing emphasis on ‘Glamour’, glamour is not only about being fashionable but also about being confident and expressing one’s own style and state of mind and this is what these designers will be reflecting in their creations. LFW will give women in the region a platform to show their counterparts around the world that they choose glamour.
Adorning LFW’s models will be a collection of the finest diamond jewelry from no other than Fetaihi, the region’s leading jewelry designer. The jewelry collection will undoubtedly unveil the true meaning of glamour for years to come.
“MBC is the leading TV network in the Arab world," said Michel Malkoun, MBC's Regional Manager. " MBC has been supporting the successes of "Lux Fashion World", which Lux has been producing since its inception. For the fourth consecutive year, MBC will take the lead to exclusively cover this important event in November 2005. MBC will broadcast this event through its channels which reaches over a 130 million Arab speakers across the world," he added.
Exclusively organized by Nathaly's Agency in Beirut, the glamorous event will end with an exclusive gala dinner which will house the region’s most celebrated stars, leading VIPs, dignitaries and government officials.
About Unilever
One of the largest global FMCG companies, Unilever owns many well-known international brands including Lux, the world's first mass-market beauty soap and one of Unilever’s global mega brands. Launched in 1924, Lux has since represented beauty and glamour to women everywhere. During its history, Lux has been associated with some of the most glamorous women of our age, including Marilyn Monroe, Demi Moore, Catherine Zeta-Jones and supermodel Giselle.
Launched four years ago, Lux Fashion World (LFW) has been heralded as one of the leading fashion events in the Middle East, nurturing Arab fashion talent. The event provides the region's fashion industry an opportunity to shine within its own community. Lux, the epitomy of glamour, beauty and femininity, has seen LFW achieve perfect symmetry in mirroring these values.
Some of the region's most famous faces attend LFW, from beauty queens to socialites, TV and movie stars, singers, politicians and other dignitaries. This year's LFW will be held at BIEL, Beirut, Lebanon from September 26-29 2005.
