Cinnabon Jordan, a part of Jana Restaurant Management (a member of Tantash Group) launched a new addition to their list of voluptuous items, the Applebon, which is a cinnamon roll embedded with apples. Cinnabon would like to welcome the new spring season by combining healthy fruits with mouthwatering cinnamon rolls proving that healthy food can be delicious.
One of the aims of the Applebon product was to serve a healthier cinnamon roll to the customers. Apples are renowned for providing whole-body health benefits. Apples can also improve lung and heart health as well as assist in weight loss.
Another initiative for the Applebon launch was due to Cinnabon priding themselves on delicious freshly baked products. Cinnabon’s Applebon recipe has apple filled cinnamon rolls made with the company’s own original Makara cinnamon. After each Applebon is hand rolled and baked, each one is topped off with Cinnabon’s cream cheese frosting and caramel drizzle.
Mr. Mahfouz Said, Acting General Manager stated, “In 2004, Cinnabon promised to enhance Jordan’s growing culinary industry. The release of the Applebon is another step in achieving our promise as we develop our menu to expand our product variety according to the customers’ taste buds desires. “
Mr. Said continued, “We are always searching for opportunities to satisfy our customers. With our market and consumer research we pinpoint those needs and fulfill them so that we may build a strong and loyal relationship with those in the community.”
