As more multinational companies target the Middle East market and particularly, the UAE, competition with existing businesses will increase. And according to FranklinCovey, a global professional services, training and development company, the trend for local family-owned businesses growing into multinationals, investing in foreign markets and becoming publicly registered companies, preparation for competition is key.
Speaking ahead of the regional debut of its groundbreaking “GREAT LEADERS” programme to be held in Dubai on the 11th March at the Madinat Jumeirah, Murad Suleiman, General Manager, Franklin Covey Middle East, commented that local companies are facing increasingly complex challenges with new entrants changing the competitive landscape in the region.
“High levels of competition and the fast paced economic landscape are compelling businesses around the world to develop unique positioning and contribution to the business environment in order to excel,” he said. “A significant number of companies in the Middle East including Dubai, are family businesses and in spite of being very successful organizations, competition and sophisticated customers’ demands will urge them to evolve by adopting creative leadership and management styles in order to militate the risk of losing businesses and staff.
“Executive communities agree that human resources are the most valuable asset to any organizations, yet many organization lack proper measurement for recruiting, positioning, developing and rewarding the talents inside the organization in order to protect and retain such assets and provide the proper environment for such talent to creatively engage in their job.
FranklinCovey believes that great leaders know how to create great teams and a great teams produce great results,” he added.
Based on the new leadership concepts, leaders should work closely with employees at all levels in order to build a culture based on trust and in order to understand better what are the customers’ hiring them to do . Leaders and teams should focus in delivering the “Job To Be Done” to the customers. This approach has proved to be profitable to any business from different aspects.
“Team members who are passionate about their job understand what is the “Job To Be Done” in an engagement with a customer and release all their creativity and energy in making it happen,” added Suleiman. “This results in good relationship with the customers since they tend to see a partner who understands them.
“This also tends to create a better working environment. The impact of this on any organisation is more business and better corporate image. Our role as leadership development and management consultancy organization is to partner with leaders to identify, develop, and manage the capability to achieve the organization aspirations and objectives and “Great Leader” is one of the key programmes we are launching in the Middle East to address this.”
Dr. Stephen Covey, best selling author of The 7 Habits of Highly Effective People, cofounder and vice chairman of Franklin Covey, the globally renowned leadership development and management consultancy firm, will introduce 450 business leaders to the “GREAT LEADERS” programme.
Dr. Stephen Covey will address prominent CEOs and key executives from various businesses across the region in public workshops, hosted by Franklin Covey Middle East in partnership with IIR – a leading event management organization - in Dubai on the 11th of March
“The workshops will serve as a platform for businesses to share knowledge and learn about new managements styles. Dr. Covey will conduct these interactive sessions where the four imperatives of leadership will be discussed and analyzed. Unlike many leadership programs that focuses in the character of the leaders and what makes one, this program is focused on leadership in the business environment. Executives will get the opportunity to see recorded videos for Harvard professors, Jack Welch, and others as part of this live presentation by Dr. Stephen. It is business leaders talking to business leaders” concluded Suleiman.
The “Great Leaders” Programme will be held on the 11th of March at Madinat Jumeirah in Dubai. For registration please visit www.iirme.com/covey or call +97143352437.
About Franklin Covey Middle East
Franklin Covey Middle East is a leader in Leadership Development, Organization Performance, Strategy Execution, Communication & Teamwork, Project Management and Effectiveness solutions for organizations, teams, and individuals. In alignment with Franklin Covey’s approach, Franklin Covey Middle East partners with organizations across the region to help them achieve tangible and measurable business results through its Sustained Superior Performance Model. In-house programmes are customized to clients needs and desired results. Ongoing public workshops are scheduled in all core solution areas, focusing on personal, leadership and organizational performance at every level. Additionally, FCME provides Organizational License Agreements to enable large organizations conducting FC solutions using a cost effective model.
FranklinCovey helps companies succeed by unleashing the power of their workforce to focus and execute on top business priorities. FC has trained more than 3 million people worldwide in thousands of organizations to be more effective and get better business and life results. 90% of Fortune 500 companies used FranklinCovey to improve people working from the inside-out and develop their leadership capability that resulted in 40% improvement in personal effectiveness and a whopping 557% return on investment.
