Leading provider of creative outdoor solutions, Concept Media is now the sole media concessionaire for Dubai Municipality bus advertising having recently acquired the tender for the buses that were previously with Emirates Neon.
As per the contract, Concept Media has been allotted the entire fleet of Dubai Municipality buses that ply the roads of Dubai daily. Covering an estimated 15,550km165,000 km,, making 1,380 stops along 62 routes everyday, buses secure maximum brand exposure, making them reach areas where traditional outdoor advertising is zoned out.
On winning the contract, Aldrin Fernandes, CEO, Concept Group, said, “Earlier bus advertising accounted for a small portion of advertising budgets, but now it is increasingly commanding a larger share. This advertising medium is an outstanding combination of reach and recognition. As a result companies across various industry sectors are coming to recognise this as a vibrant and highly effective medium.”
Concept Media received their first tender in 2004 as one of the two agencies for bus advertising. While this medium of advertising has been around for some time in the emirates, Concept Media has been largely responsible for initiating a creative dimension and expanding this medium to various new industry sectors, such as entertainment, FMCG, banking and many others.
Concept Media’s diverse clientele includes brand leaders such as Cellucom [Nokia], Lipton and Axe (Unilever), Emirates Islamic Bank, 7Days, AME Info, Neutrogena, Al Bayan, Rani, Marmum Dairies, G-Hanz, University of Wollongong and Dubai Electricity and Water Authority (DEWA). Some of the popular events and promotional campaigns that have used bus advertising include Postcard Millionaire, Philips Jazz Festival, World Gold Council DSF promotion and movies including Spiderman, Anaconda, Star Wars and Kingdom of Heaven.
Concept Media offers highly creative yet cost-effective options in bus advertising such as full wraps, which extend the visual impact of branding as it covers the entire bus, and mega rears, which cover the entire back of a bus. Concept Media also introduced new options of mega street-liners and mega sides, which cover entire sides of the bus, including windows. In the coming months, Concept Media will announce newer ways for companies to reinforce their brand image through bus advertising.
About Concept Media
Concept Media Outdoor is a leading media provider of outdoor advertising and publishing solutions. They are the exclusive media concessionaires of Dubai Municipality buses and have also introduced other innovative medium for outdoor advertising in the UAE including, Spectaculars, Projections, Air Frames, Wallscapes and many others.
Concept Media Publishing represents Singapore-based Asian Oil & Gas and US-based Offshore Engineer in the Middle East and their other leading publications include Invest and Live in Dubai, Challenge, and RetailME, the first B2B retail journal for this region in collaboration with the UK’s second largest publishing house EMAP plc.
Based in Dubai Media City, Concept Media belongs to the Concept Group which offers comprehensive and integrated marketing communications through its associate companies; Concept Today, Concept PR, Concept Events, Concept Direct and Concept Media.
