Cost-effective ‘green technologies’ expected to see rise in demand amidst flat growth forecast for 2009 IT budgets

Published November 1st, 2009 - 09:53 GMT

Cost-effective ‘green technologies’ are set to witness an increase in demand as IT budgets are forecasted to remain flat in 2009 due to hindered capital expenditure and slowed growth of IT development. Committed to addressing the need for ‘green’ solutions within the region’s power sector, Tripp Lite, a world leading manufacturer of power protection and connectivity equipment, has unveiled its latest line of ‘SmartOnline’ Single-Phase and Three-Phase UPS systems, which incorporate an ‘Economy Mode’ function. By offering products that reduce corporate CO2 emissions and operational costs, the company provides its customers value-added strategic investment with substantial potential for lowering the corporate IT carbon footprint.


Operating in ‘Economy Mode’, the ‘SmartOnline Series’, from 1000-10000VA, boast an industry-leading efficiency rating of up to 97 per cent, which leads to lesser heat built up, lower energy consumption and dramatic savings in both cooling and energy costs. An ideal ‘green’ solution for enterprise datacentres and smaller applications, the hot-swappable modular models incorporate a continuous on-line, double-conversion technology that provides the highest level of protection available as conditions demand, and can be fully serviced without downtime impacts on mission-critical equipment. In addition, the Restriction of Hazardous Substances (RoHS)-compliant range is poised to be the most effective yet, with their cumulative reduction of energy, expenditures and environmental impact.


“Despite the ill effects of the economic crisis on the growth of IT technology in general, the current scenario may also prove to be a significant upside to the market for ‘green IT’, especially in the region,” said Vipin Sharma, Vice President, EEMEA and India Sales, Tripp Lite. “This significant paradigm shift is driven by the growing appreciation of regional companies towards ‘green’ solutions, as they seek ways to eliminate the need for capital expenditure by adopting systems that promote cost savings while boosting their compliance to environmental legislation. As a leader in our market, we are aiming to bolster compliance to ‘green’ technologies in the Middle East by offering our ‘SmartOnline’ Single-Phase and Three-Phase UPS systems to the regional market.”


Despite estimates that IT spend in the UAE have slumped by 11.6 per cent this year according to recent reports, the UAE remains the biggest IT spender in the Middle East per capita, and is expected to recover with a 7.6 per cent growth in 2010. With aims of leveraging the prospects with the region, Tripp Lite has participated at the recently concluded ‘GITEX Technology Week 2009’ held in Dubai where it showcased the latest range of ‘SmartOnline’ UPS systems along with its new enterprise-level rack enclosures and accessories as well as its top-of-the-line IP console KVM.


“The effects of the downturn have extended towards datacentres, client devices and asset lifecycle management, and affected return on investment (ROI) models. Now, more than ever, ‘green’ IT is gaining massive support among regional organisations to counter these effects, and as a company committed to pushing technological advancement in power protection equipment, we offer the ‘SmartOnline’ UPS systems to the market. We are confident that the merits these new solutions will further boost our business in the region,” concluded Sharma.

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