Countdown to a solid gold win!

Published May 29th, 2006 - 11:48 GMT

Shoppers in the UAE have the chance to win a solid gold Sony Ericsson J230i as Carrefour, the biggest hypermarket in the UAE, begins its countdown to the draws for the gold handsets.

In a special initiative, Carrefour is offering people buying the Sony Ericsson J230i at Carrefour outlets the chance to win a Gold Sony Ericsson J230i, specially made for this promotion. Cellucom will be supplying the Sony Ericsson handsets and will manage the entire promotion at all Carrefour outlets in the UAE.

With regard to the promotional offer, Mr. Mukkul Shyam, COO, Cellucom, said: “J230i is a phone for the masses and we can reach them through Carrefour easily, which is why we have coined the promotional offer with Carrefour. People shop actively during this period of the year as they go to their native homes and many of them take home mobile phones for their near and dear ones. Looking at this seasonal trend, we shared this promotional thought with Carrefour and here we have gold phones to win.”

Mr. Vaibhav Nikte, National Account Manager, Sony Ericsson, concurred. “In classical lines, typical of the ‘J’ series, the J230i is easy-to-use and the most economical FM Radio Phone available in the market. And with such a unique promotion, we expect the J230i to emerge as one of the most popular handset in its category.”

The offer is valid till June 2, 2006, at all Carrefour outlets in the UAE. Shoppers who purchase the Sony Ericsson J230i will receive a raffle coupon for entry into the draw to win a J230i made of solid gold. Each gold phone weights about 130 gms, and it takes approximately 72 hours to make one gold phone. In all, there are 10 gold Sony Ericsson J230i phones to be won – one at each of the 10 Carrefour outlets. The draws will be conducted on June 3, 2006, at all Carrefour outlets in the UAE under the supervision of Economic Department authorities.

Note to editors
Cellucom is a global enterprise engaged in the distribution of cellular communication devices and accessories from its base at Dubai Airport Free Zone. Its strategic location in the free zone has given a tremendous push to its exports into the emerging markets of Asia, Europe, Americas and Africa. In addition to its wide dealer network in the Middle East, Cellucom has its own retail stores in the UAE, Bahrain, Qatar and Saudi Arabia. The company also has a base in East Africa.

Through its 'think global, act local' policy the company has fostered regional associations and adopted a global management style. Sourcing directly from the manufacturers of most of the major brands of mobile phones, Cellucom also works closely with many cellular networks providing special packaging with the operator's design and branding conventions.

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