Fresh, luminous skin is the new definition of beauty this season. With summer round the corner, now is the time to boost winter complexions and cultivate that healthy ‘post-holiday’ glow that makes us look and feel radiant. Building on a longstanding heritage of foundation technology, Max Factor now introduces new Sheer Radiance from Color Adapt – a sheer foundation with a dewy finish that gives a healthy, radiant glow.
When Color Adapt Foundation was launched, it was hailed as the ‘make-up artist’ in a bottle and has become the must-have beauty essential for women everywhere. Containing advanced technology to break the trade-off between adaptation and coverage, Color Adapt adapts to individual skin tone variations providing coverage where needed and giving a truly natural, flawless finish.
Building on the success of Color Adapt, new Sheer Radiance by Color Adapt has a lightweight formula that blends easily to give a sheer and dewy finish without masking natural skin tones. Sheer Radiance by Color Adapt contains high levels of pearl* which reflect light off the skin, giving it a soft sheen. The effect is to give just enough shimmer to glow without being too glitzy – providing a subtle and natural finish that is infinitely wearable. The result? A glamorous look that radiates health and vitality.
Sheer Radiance by Color Adapt can be used on its own to highlight cheekbones, the nose or temples. Or for a fresher foundation look, try using it in conjunction with regular foundation. Max Factor Movie Make Up Artist Morag Ross, Make Up Designer on the set of The Aviator recommends; “Using your fingers or a sponge, apply Sheer Radiance by Color Adapt as a highlighter on your temples, cheekbones and nose, before applying regular Color Adapt foundation all over your face. Sheer Radiance by Color Adapt can also be applied on top of Color Adapt foundation to add extra shimmer to the afore mentioned areas of the face. Overall you’ll find it blends easily and its light-reflecting particles leave skin with a soft, summery glow.”
Sheer Radiance by Color Adapt comes in three shades to suit all skin types: Shimmering Natural suits fair skin, Shimmering Beige works best on olive or medium toned skin and for darker or tanned skin try Shimmering Bronze.
‘Every woman wants to achieve that radiant, ‘post holiday’ glow,’ says Dr. Gillian Briggs, Senior Scientist, Procter & Gamble Cosmetics. ‘Sheer Radiance by Color Adapt has been designed specifically to give a healthy, radiant glow that is still you.’
Morag Ross adds, “We all know that dewy skin and a gorgeous glow makes us look and feel unbelievably attractive. As the weather gets warmer, women like a fresher make-up look. Sheer Radiance by Color Adapt is perfect because it illuminates the complexion and allows the sensuality of great skin to shine through whilst giving a beautiful, glamorous finish.”
Be ready to meet the world and feel the glow of summer all year round with new Sheer Radiance from Color Adapt.
