Internet advertising is fast gaining prominence in the Kingdom of Saudi Arabia (KSA) and is expected to grow at a high compounded annual growth rate (CAGR) of 32 percent[i]. Other research shows that top trends in the branding and communications industry for 2010 are cross-media advertising campaigns, commercialization of social networks and interactive online advertisements.[ii].
Mohamed El Fatatry, CEO, Muxlim and speaker at the first Saudi Brand and Communications Summit 2010 said: “Building solid relationships and engagement with customers using tools such as new media is becoming increasingly important. The global financial crisis has brought analytics and data into the spotlight, which is now deemed as critical components of branding campaigns. However, a wholesome integrated strategy is necessary to build brand awareness on all fronts.”
With a unique branding and communications environment in Saudi, eminent speakers like brand guru, Vahid Mehrinfar, Patrick Jephson, former private secretary, HRH Diana, Princess of Wales and Mohamed El Fatatry, CEO, Muxlim among others will deliberate on the new rules of branding and cost effectiveness.
“Social media is vital today as it operates on many different platforms to serve different audiences. There is a new emphasis on the role played by peer groups in deciding a brand’s reputation. Commitment is also the next key to sustaining a brand,” said Patrick Jephson, former private secretary, HRH Diana, Princess of Wales.
‘Branding in a New Media World,’ The Power of the Saudi Youth,’ ‘Building an Online Brand’ and ‘The Swarm Theory,’ will be discussed and debated at the first edition of the Summit. The event will witness participation from over 150 key branding and communications key decision makers.
The Riyadh Chamber of Commerce and Industry is the strategic partner for the four-day Summit. The workshops will elucidate the power of branding in the Kingdom and successful implementation strategies.
The Saudi Brand and Communications Summit will be held from June 5th – 8th, 2010 at Hotel Marriott, Riyadh, KSA.
