CRYSTALLIZED™ – glamour in the city travels to The Dubai Mall

Published February 4th, 2010 - 10:31 GMT

CRYSTALLIZED™ – Swarovski Elements is staging a glittering exhibition of gorgeous haute couture gowns from 4th -13th February 2010 at Fashion Avenue, The Dubai Mall, Dubai. Specially created by leading designers and branding partners from UAE, Saudi Arabia and Kuwait, the CRYSTALLIZED™ – Glamour in the City collection draws inspiration from the contemporary fashion scene in some of the world’s most famous cities. This major creative collaboration, destined to spark the imagination of designers and visitors alike, beautifully illustrates the poetry and magnetism of crystal-embellished pieces.

CRYSTALLIZED™ – Glamour in the City, one of the main highlights of the 15th Edition of Dubai Shopping Festival this year, is conceived as a celebration of international fashion-forward couture, with ten opulent gowns inspired by vibrant metropolitan cultures around the globe reaching as far as Dubai, Miami, Paris, Rio De Janeiro and six other throbbing urban heartlands that capture the essence of these places.  

Continuing its long-held tradition of working with the greatest fashion talents around the world, CRYSTALLIZED™ invited ten renowned branding partners and designers from the Middle East region to conjure the glamorous, one-off creations for the initiative. The resulting show pieces, from Ahmed Al Reyaysa by Dar Sara Fashion, Sohad Acouri, Ezra, Fatima Abid, Awatif Al Hai, Arushi Design Team, Walid Attalah, Ziad Antoun, Amato by Furne One and Michael Cinco, marry unique interpretations of haute couture with the brilliance of CRYSTALLIZED™ – Swarovski Elements. On the opening day on Feb 4, media and guests had the opportunity to meet the designers themselves, as well as to explore their elegantly lavish work.

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