CRYSTALLIZED™ – Swarovski Elements organized an exclusive abaya trunk show under the theme “Traditions Redefined” with five of its branding partners to fashion connoisseurs in Abu Dhabi. The presentation was held at the Abu Dhabi Ladies Club in the UAE capital on December 15th, 2009. The show not only presented a beautiful range of traditional abayas embellished with CRYSTALLIZED™
– Swarovski Elements but was also a perfect occasion to celebrate the unique creative cooperation between CRYSTALLIZED™ and its branding partners.
Each of the five CRYSTALLIZED™ branding partners – Sweet Lady, Hanayen, First Choice, First Lady and First Choice House – presented eight abayas made with CRYSTALLIZED™ – Swarovski Elements during the show. Guests then viewed a wider collection of the traditional garments after the show and placed orders for the garments.
The show illustrated to the fashion conscious audience how CRYSTALLIZED™
– Swarovski Elements can be used in exciting, innovative and fashionable ways to enhance the traditional abaya. It also served to underline the level of support and unique cooperation between CRYSTALLIZED™ and its branding partners.
The Abu Dhabi Ladies Club, the first of its kind in the UAE capital, is exclusively available to women and young girls of all nationalities and thus mirrors a broad spectrum of the UAE local and expatriate community. The club, which also includes a Cultural Centre and special children’s areas, provides a wide range of leisure, fitness and beauty-oriented facilities in a luxurious setting and as such is the perfect venue for the CRYSTALLIZED™ – Swarovski Elements show.
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