CTC-Samsung races through the Beirut BLOM Marathon

Published January 20th, 2010 - 01:36 GMT

Cherfane, Tawil & Co (CTC), the exclusive distributors of Samsung electronics in Lebanon, sponsored the Beirut BLOM Marathon 2009, where a team made up from CTC and Samsung Jordan staff members , including Seong Soo Hwang (President Samsung Levant Operations Office based in Amman), Mr. Antoine Cherfan (President AC Holding), Mr. Eddy Cherfan (CEO CTC – Samsung Lebanon),
participated and raced through the Samsung LED branded arch at the finish line.
The Samsung team started off the day by having an energizing breakfast under their team’s branded tent at Downtown Beirut, where the race had its start and finish lines. Team members were highly visible throughout the morning, as they all were attired in royal blue branded shirts, caps and track suits. As the race bore on, CTC-Samsung staff was distributing the Samsung Christmas catalogue, which comprises a number of offers and highlights the Samsung end of year promotion to win five trips for two to Venice.

After the marathon, all the CTC-Samsung management and employees present were honored with a lunch at the Grand Café in the downtown area, where the Chief Executive Officer of CTC, Mr. Eddy Cherfan, lauded the memorable day and acknowledged everyone’s achievement. “The Beirut Marathon is an international sporting event of high standards, and we are pleased to have taken part in ensuring its success … I would also like to take this opportunity to thank all of you for working hard, whether on the sidelines or whether actually participating in the race. You all place our name and our brand on a pedestal.”

Cherfane, Tawil & Co has represented the Samsung brand in Lebanon, one of the world leaders in digital technology, since 1986. The new Samsung LED technology delivers a breakthrough in picture quality and superior contrast ratios in ultra slim television designs. This innovation also provides for advanced internet connectivity.


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