Damas the world renowned jeweller and watch retailer presents stylish propositions blending French style with Swiss precision in the form of Pequignet’s new Cameleone watch and jewellery collection for women and its Moorea Elegance watch collection for men.
Its Caméléone series inspired by the Art Déco period is light and timeless, and fuses the precision of geometry with elegant forms and shapes to achieve a touch of sensuous artistry in a stylish round watch model fashioned from stainless steel with bezel and crown set with 157 VS F diamonds (0.81 ct) framing a mother-of-pearl dial. The watch case is cushioned against a smart interchangeable silk strap / bracelet. Its case is further outlined by a square frame lined by a double row of diamonds. Also offered in the Caméléone collection is an array of jewellery such as drop earrings, pendant chains and rings crafted in white, yellow and rose gold sparkling with select diamonds designed to win a woman accolades wherever she goes.
Men will particularly find Pequignet’s Moorea Elegance automatic 41mm watch model highly riveting. It is presented in both rose gold and steel, in both skeletonised and non-skeletonised versions, with facetted applied Roman hour markers and Dauphine faceted hands. It houses an automatic, self winding movement, the Caliber ETA 2892 and has a power reserve of 40 hours, with a screwed case back held by six rose gold screws and comes with a brown or black alligator leather strap.
Tawhid Abdullah, Managing Director, Damas Jewellery, said: “Pequignet has been awarded the Cadran d’Or (Golden Dial) five times in the prestige and luxury category, for the creativity and the beauty of its models which speaks highly of this brand’s increasing popularity today. It is also known for its interchangeable ladies timepieces as the bracelets of all its models, ‘Caméléone’, ‘Sorella’, and ‘Lady’ can be interchanged by a mere press on the crown, with its internationally patented system. Its new Moorea Elegance model for men asserts the evolution of the brand, which is an important and vital aspect of progress.”
Moorea is one of the brand’s first collections incorporating its unique ‘Pequignet links’ made of movable segments that are a decorative and distinctive feature of the brand. It is a model that established its name firmly in the watch making world, by walking away with the prestigious ‘Golden Dial’ prize in 1998 with the Design nomination for the steel model decorated with diamonds, which was a world’s first.
Pequignet’s women’s models have been hailed for offering ‘Fashion in a snap’ where interchangeable watch straps ranging from varnished leather, silk with embroideries, crocodile and leather skin, even mink with beads and embroidery offer women the luxury of indulging their moods for all occasions.
Discover the charm of French elegance and Swiss precision with Pequignet’s new Cameleone and Moorea Elegance collections now available at Damas Les Exclusive Boutiques in Saks Fifth Avenue, Dubai Mall, Madinat Jumeirah, Radisson SAS, Dubai Festival City, Deira City Centre and in Abu Dhabi at Abu Dhabi Mall, Khalidiyah Mall and Al Wahada Mall.
About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 500 stores in 18 countries around the world as of 30th April 2009. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker ‘DAMAS’.
