Spreads a highly versatile and sophisticated array of jewels this season
Damas, the world renowned jeweller and watch retailer, unveils Annamaria Cammilli’s new floral fantasies in the form of pendant chains, earrings, brooches and rings for women of discerning taste. Fusing the warm glow of gold in all its multi-hued versions with the dazzle of diamonds and various coloured stones such as amethysts, fume quartz and onyx, the ‘Lady of Flowers’ once again delights us with jewels inspired by nature, her perennial muse.
Tawhid Abdullah, Managing Director Damas Jewellery, commented, “Cammilli’s designs capture nature’s essence to transform it into designs displaying a delicate play of light and colour. Intricate workmanship offers charming and beautiful jewels that present a lifetime of joy for its wearer.”
Cammilli’s rare artistry displays destiny’s hand at work. Her brand of jewel-making, while having roots in the old goldsmith traditions, continually researches and incorporates technology. The ‘painterly’ effect is achieved with the help of four new alloys that offer as many tonalities of gold for experimentation in work and finish. Today, the designer collaborates with her designer-daughter Raffaella and top Florentine goldsmiths to bring her unique designs to life.
Delectable new jewels…
As a collection celebrating the beauty of the most romantic blossom in fully unfurled glory, the jewels in Black Rose see blooms whose every petal is painstakingly ‘sketched’ and highlighted by diamond dazzle. Simply pick your blooms in mysterious shades of black rhodium, orange gold or your perennial favourite yellow gold in a spread of pendant chains, earrings and rings. The Hypnosis collection blends orange gold, white gold with a delicate sprin-kling of diamonds with a smoothly polished pendant chains.
The Boheme’s rings capture the charm of rose blooms whose petals are ruffled by the wind in a blend of pink gold touched by diamond glitter, and the Cashmere collection sees the designer recreate the rose in yet another neo-art version casually spinning thin gold chords around large oval shaped pink amethysts, prasiolites and fume quartz to present pendant chains and rings dotted by diamonds.
Next in line is the Calle collection where Cammilli allows her fans to explore the famed beauty of calle lily flowers through a poetic spread of pendant chains, stud earrings and rings blending orange gold, white gold and diamonds. While the Glam collection offers riveting pendant chains crafted in pink and orange gold with diamond sparkle, the Horizon collection unveils a sophisticated array of jewels featuring a round design motif bringing together tiny rose buds on one side and a luminous hued stone such as onyx, corniola or green amethyst rising like a sun on the other side. Between these two realms runs a thin ‘wave’ of diamonds.
Capturing sunflowers and ears of corn in ‘candid’ portraits is the Le Collier collection with pendants strung on chains made up of unusual shaped links. While rounding off the array is the Spighe collection unveiling graceful pendant chains and earrings in orange and white gold with diamonds, in jewels featuring ears of corn as design motif.
Select from Cammilli’s delightful floral merchandise offering highly versatile and fashionable jewels available today at select Damas Les Exclusives Boutiques across UAE.
About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 500 stores in 18 countries around the world as of 30th April 2009. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker ‘DAMAS’.
