Danube, a leading player in the construction, interior decoration and shop-fitting industry, has announced the launch of its latest Luxury bath products during its participation at the ‘The Big 5’ exhibition, the largest trade show for the Middle East’s construction sector, which opened today (November 23), and will run till November 27, 2008 at the Dubai International Exhibition Centre. The company is showcasing its new line of Luxury bath products including the outdoor ‘Massage Bath Tub’ and ‘Massage Water Bed’ in Hall 4, Stand 180C, and aims to open new business opportunities and create synergies and business networks with reputable, industry -related companies.
Danube's ‘Massage Water Bed’, which has a capacity of 390 litres, has been designed to support any body, weight and create a relaxing effect, easing tense nerves and eliminating fatigue. The ‘Massage Water Bed’ allows users to adjust the massage position according to one's needs from head to toe using an advanced program, and at the same time delivers heat therapy effects through an automatic constant temperature system, which transmits the required level of heat to promote blood circulation. On the other hand, the outdoor ‘Massage Bath Tub/Water Spa’ has a capacity of 2,050 litres and can accommodate seven people easily. Featuring a water management operating system, the new product is available with a cover and steps and has 51 Massage jets to relax the whole body.
Rizwan Sajan, Chairman, Danube said, "Building on our highly successful participation during the 2007 edition, we have again extended our participation this year with the launch of our innovative Luxury bath solutions. This year, the outdoor ‘Massage Bath Tub’ and the ‘Massage Water Bed’ are taking centre stage in our showcase presentation. Our participation in this high-profile event is part of our strategy to reinforce the Danube brand and highlight the key features of our high-quality products. This year, our marketing initiatives focus on high-end spa and bath luxuries, which are remarkably reasonably priced to allow a wider spectrum of clients to enjoy these truly world-class bathing solutions."
‘The Big 5’ is the Middle East’s most successful trade exhibition and is one of the world’s major building and construction shows. Held annually, ‘The Big 5’ remains a strong international brand with a remarkable year-on-year growth in exhibitors and visitors, making it an ideal platform for Danube to showcase its growing portfolio and consolidate its share of the regional market. The 2007 edition accommodated a total of 2,839 exhibiting companies from 52 countries, representing a 31.7 per cent increase from 2006, and had over 50,420 visitors, or a 22.8 per cent increase from the previous year. All in all, some 139 countries were represented in 2007, underscoring the comprehensive global reach of the event. Moreover, ‘The Big 5’ 2007 gathered 2,257 international exhibitors, or an exceptional 79 per cent increase, while some 582 UAE-based exhibitors also participated.
"The Big 5’ Exhibition has certainly been getting very positive response from practically all industry segments and we believe that the event will continue to be a huge success this year. Accordingly, we have incorporated the event as an integral part of our brand building strategy as we take advantage of the event's strong market appeal to increase and create new prospects for our business. As we operate and continue to expand in multiple locations across the Middle East region, the event will likewise serve as an excellent platform to increase and build up our business network," added Sajan.
Danube has recently announced its plans to invest AED 50 million in a new steel facility in Oman and AED 200 million in the UAE steel industry. The company has also earmarked AED 40 million in investments in Bahrain's fast growing steel market. With aims to maintain a high level of quality across all its products, Danube is committed to conduct relevant market testing measures to ensure the smooth delivery of its products to customers. As one of the largest building suppliers in the UAE and the region, Danube boasts an extensive portfolio of 10,000 products ranging from MDF, plywood, timber, laminates, veneers to sanitary fittings, hardware, ironmongery, aluminium and glass among others.
About Danube Building Materials FZCO
Danube Building Materials FZCO was established in Dubai 14 years ago. The company has in stock more than 10,000 products and value added services in-house. Danube operates from its head offices in a 285,000 square foot facility in Jafza north and 365000 square feet area in Jafza south, which includes warehouses, logistics, kiln drying and a factory. Danube has grown from a small trading firm in 1993 into one of the largest building materials company in the region, with 8 branches in the UAE, 2 in Oman, 1 in Bahrain, 2 in China and 1 in India. Danube has a team of 400 people working from strategic locations in Jebel Ali, Deira, Abu Dhabi and Muscat. Danube's prestigious projects include Emaar projects such as Emirates Hills, the Burj Al Arab, Shangri-La Hotel, Grand Hyatt, and a private palace in Muscat.
